SEO Content Strategist - London, United Kingdom - Bauer Media Group

Bauer Media Group

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Our Team:

Bauer's Audience Team is responsible for ensuring that we can reach, engage and acquire users from across the web primarily from Google search, but also from social media. Our team are experts in content optimisation, technical SEO and social media platforms, and work closely with colleagues across our editorial, product and development to ensure that our sites and content perform as well as possible in search.

The Main Focus of the Role:

Based in either the London or Peterborough office (flexible working possible) you will work closely with the Head of Audience Development to help implement SEO editorial processes and deliver growth in organic traffic and search visibility on brands across our portfolio

Key Responsibilities:

Research opportunities for organic search growth and provide actionable insights to editors.
Train editorial teams in SEO best practises including internal linking and the importance of topical authority.
Website auditing and ownership of content SEO improvements.
Monitor organic search traffic, track keywords and adjust SEO strategies accordingly
Attend weekly meetings with various brand teams to update them on SEO progress, what is/isn't working and content priorities for the following week
Create weekly and monthly SEO reports, showing progress, and identify weakness or lost opportunities
Keep pace with Google algorithm updates and refine best practices accordingly
Be datadriven and continually looking into search demand, topics and trends from a variety of data sources
Attend industry events and run workshops with Bauer Media teams to share knowledge
Support and assist on other areas, such as managing relationship with external agencies

What we're looking for:

Previous experience of working in SEO, preferably within a content / publishing environment
Experience with using keyword tools for research and competitor analysis
Indepth knowledge of Google Analytics & Webmaster tools
Diplomatic and persuasive with superb communication skills to build working relationships with editors and development team
A passion for SEO and a comprehensive understanding of SEO best practices, including what it takes to create great content
Strong understanding of search engines and how they work
Spreadsheet skills to work with raw data, and using the insights to present back to teams

_Closing Date:
Sunday 10th December_

Package Description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life. 25 days holiday + bank holidays + 2 volunteer days

Internal Bauer Academy

Wide range of learning opportunities to support with your Career Development
Opportunity to buy additional holiday
Enhanced Maternity and Paternity pay
Company pension
Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
Discounted subscriptions on Bauer publications (50%)

Thrive initiatives

Wellbeing at Bauer
Discounted high street vouchers

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and moneyhelper services for consumers, as well as sales and marketing services for SMB. Familyowned in the 5th generation, Bauer focuses on the long term, with a consumerfirst mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion to deliver content and services that are popular with, and helpful to, our customers and partners.
As the UK's biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences. We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.
Belonging at Bauer Mission statement
People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.
What we will offer you
Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the