Marketing Advisor - London, United Kingdom - Shell

Shell

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

The Role:

Would you like to join a dynamic team of professionals in business mobility, play a pivotal role in growing our market share and contribute to driving the sector to sustainable solutions? Are you a highly driven marketing professional that wants to deeply understand our customers, and develop value propositions accordingly? Then this is your chance to join the Global leader of business mobility.

Where you fit in

As
Commercial Value Proposition (CVP) Development Lead, you're going to be a vital part of our Shell Fleet Solutions Business, which has the largest B2B direct customer base in Downstream, with hundreds of thousands of B2B customers in 47 markets and has one of the largest payment platforms in the world.

We have set new ambitions for Shell Fleet Solutions over the next five years, to significantly grow our customer portfolio, by delivering world-class customer value propositions, products and services through seamless, customer-centric digital channels.

And you will be directly contributing to that.

You'll be working alongside passionate people who love what they do and are genuinely excited at the prospect of growing a profitable business in a previously under-served customer segment.

We foster a learner mindset, and so we commit to providing opportunities for personal and professional development for each member of the team - you can expect a diverse, supportive work environment here.

What's the role?
This is a new role in the Marketing team, focusing on developing our Customer Value Propositions (CVP's). As CVP Development Lead you deeply understand what customers want and need and develop value propositions accordingly. You will have end-to-end ownership of multiple Sustainability, Fleet Management, Digital and Payment propositions. You will be responsible for managing both the product and customer life cycle.

Within the Marketing team the CVP Development Lead evolves our solutions to drive continuous value for our customers.

You will develop a deep understanding of the needs of our customers in various segments, with the aim to maximize customer lifetime value, retention and loyalty.

As a CVP Development Lead, you will be reporting into the Shell Fleet Solutions Marketing Manager for the UK.

You will work in close alignment with our partners and other business functions such as Global, B2C, Customer Service and the rest of the Marketing team.

You will be entrusted with the following responsibilities:

As a key member of Shell Fleet Solutions team, the CVP Development Lead will be key in driving customer lifetime value. You will be the expert on the needs of the customer for various segments. Becoming an expert in putting the customer first in everything we do and realize growth by delivering superior customer experience.
You will have endtoend ownership of multiple Sustainability, Fleet Management, Digital and Payment propositions. With the responsibility for managing both the product and customer life cycle.
You will make sure we use the full extent of our customer data. Making learning and decisionmaking more objective. Your market, competitor and customer knowledge will contribute to shaping product roadmaps, improving customer experience and of course, offering compelling services to our customers.
You will deliver solutions that will help our customers on their decarbonization journey. Making them Accelerate to Net Zero.
You will work closely together with wide range of internal and external stakeholders.
This role offers an exciting mix of direct ownership of key value proposition as well as helping implement relevant global initiatives at a local level.

What we need from you?
Alongside your proven experience within commercial B2B delivery, in business mobility, or another relevant environment, we're keen to talk to people with as many of the following as possible on their CV:

Strong CVP Development and Project Delivery Experience
Curiosity about customer insights and external trends and able to translate those into actionable initiatives
Ability to build commercial and insightdriven propositions
Experience and interest in managing both the product and customer life cycle
Interest and affinity with digital and payment products
You have marketing skills (planning, marketing activation, digital marketing)
Strong analytical skills, commercial acumen, good communication skills
Strong project managements skills required

Company Description
Shell started operations in the United Kingdom more than 110 years ago.

Since then, we have grown into a leading innovative Oil & Energy company that rewards its employees by investing heavily in their careers and learning.

Our people are our greatest asset, and our commitment to your career will see you thrive in a work environment that offers an industry-leading development programme.

When your ideas travel, Shell will benefit, and innovation will thrive. She