Digital Marketing and Content Creator - Leeds, United Kingdom - Association of Child Protection Professionals

Description

Overview
We are looking for a dynamic self-starter for our newly developed home-based position.

Working with our small team of dedicated staff and involved trustees, you'll be able to help us to promote the Association and our programme of digital events, driving increased attendance and membership through low-cost effective digital marketing.

You'll have a sound working knowledge of digital platforms across social media and digital marketing, and be competent in updating website content and using the back-end functionality.

We are looking to develop a team centred around the Leeds area of the country and seek someone able to travel to the Leeds area for training and meetings.

Interviews will be held online in April 2024. Dates will be confirmed with shortlisted applicants.


About the AoCPP
"The Association of Child Protection Professionals is a UK-based, international membership organisation for those working across the many disciplines within Child Protection and Adult Safeguarding. Our members are practitioners, managers, senior leaders, academics, policy makers, trainers and more.

We are a charity and we provide support, professional development and representation to government and policy makers for those working in child protection and safeguarding.

We believe access to research, sharing expertise, engaging with complexity, and informed policy-making, produce better outcomes for children and families.

Our vision is a world in which all children and vulnerable adults can grow up in safety and security, without risk of being abused or neglected.

Duties

• Work with the Operations Manager to develop and implement AoCPP's Marketing and Social Media strategy to grow AoCPP's membership.
• Work collaboratively with the Operations Manager to develop marketing and social media plans to maximise individual event attendance and income, and increase membership.
• Maintain and build AoCPP's branded marketing collateral, ensuring house style is adhered to and our reputation as a leading Child Professional membership body is upheld.
• Support the attendance of a successful programme of online learning events, webinars and virtual conferences through the development of marketing content which can be shared across a range of digital platforms.
• Upload event information and content to the AoCPP's website, using the backend functionality of the website (WordPress, Tickera and woo commerce).
• Maintain an awareness of the sector and current trends to identify appropriate content for sharing/reposting.
• Maintain an overview of the events programme to ensure that all events have appropriate digital content created and scheduled well in advance.
• Coordinate daytoday social media activities including the planning of social media posts using Lightful to schedule in advance across a 7day period.
• Use Canva to create content in line with the organisation's brand guidelines.
• Create engaging content and blogs for all recognised social media platforms.
• Create and run both paid for and organic online campaigns from end to end on all recognised social media platforms.
• Develop the AoCPP's presence, audience, and engagement on existing and new Social Media platforms.
• Work collaboratively with the wider team to identify ways to link events to current news items or news from high profile posts and tweets from prestigious and wellknown organisations, as well as interacting with event speakers' social media posts and accounts.
• Provide regular activity reports with supporting key metrics, to ensure performance and quality control of social media content.
• Upload any podcast links onto AoCPP's website.
• Provide cover for the AoCPP Office team during periods of absence this will include general administration, monitoring of inboxes etc.
• Model AoCPP's values and ways of working.
• Ensure that all Health and Safety and Safeguarding regulations are adhered to including working within the relevant risk assessments.
• To be responsible for your own continuing selfdevelopment, undertaking training as appropriate to the working environment and position.

This list is not exhaustive. We are a small team covering a large function and deputise for each other where necessary.


Qualifications and Experience

Essential
Undergraduate degree, or equivalent experience in Digital Marketing, Content Creation or similar field.

Proven track record in creating and managing content a range of social media platforms

Strong organisational skills with the ability to multitask and prioritise effectively

Excellent time management skills to meet deadlines

Proficiency in the use of Canva

Excellent verbal and written communication skills

Strong IT Skills, proficient in Microsoft Office and able to use back-end website functionality


Desirable
Understanding of the charity sector in the UK and the issues it faces.

Experience of Microsoft Dynamics.

Podcast production experience.

**Per