Head of Marketing - Market Harborough, United Kingdom - Joules

Joules

Verified Company

Market Harborough, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Give your career a breath of fresh (countryside) air.

For the colourful and carefree who make the most out of life, Joules is the British country lifestyle brand that encourages all of life's adventures.

At Joules, we design clothing, accessories and homeware for all the family. Alongside a whole lot more. We are inspired by nature. We have fun. And we care.

It's been quite a journey from when we started way back in 1989.

And thanks to staying true to our roots, and a team that is always wanting to do better, we're pleased that the adventure is as exciting as ever.

We think it's your time to join in the fun.

HEAD OF MARKETING
Fundamentally you will be a key part in the Joules product and brand success with consumers.

A key focus will be to harness the social media opportunity, creating a strong and relevant brand platform to drive customer engagement - this is not the only focus though as the Head of Marketing will take the product and brand to market through all channels and across all product categories.

It is critical to have an affinity and feeling for Joules as a brand, as well as an inherent understanding of the country way of life that the business and its consumers enjoy.

The Head of Marketing will work closely with the Founder and Senior team across Retail, Digital, Wholesale, Licensed and Friends of Joules channels.

Delivering inspired brand campaigns will be your bread and butter as well as leveraging the opportunities that social media has to offer.

The key outcome for this position is to deliver inspiring brand campaigns that enable us to grow and are loved by our customers.

_ Day to day as the Head of Marketing:_

Driving innovative marketing solutions across the business that are aligned to the culture, vision, values and brand of Joules
Maximise performance from marketing budget in line with business, product and channel goals (including performance marketing in conjunction with the NEXT team)
Optimise and amplify brand perception and awareness across all channels by delivering a compelling and consistent execution of creative vision
Partnering with key business stakeholders and third party partner & agency relationships
Playing a key part in the Joules leadership team
Developing a strategic approach to our Joules Brand Marketing delivery
Managing and driving team performance for a high achieving team of 40 people

_What we need you to have: _

Background in the development of creative marketing solutions in a lifestyle/fashion/retail consumer facing environment
A creative vision coupled with the ability to take the lead on all things creative and marketing
Ability to analyse results and adapt future actions accordingly
Be able to "think outside of the box" to come up with new ways to achieve our goals
Must be able to manage a large team and influence people outside of the Marketing function and outside of the company

There's plenty more on offer, but let's get the ball rolling first - send us your CV.

We believe in equal opportunities and celebrate diversity.

EVERYONE is welcome, EVERYONE is included, EVERYONE is free to bring their true self to work in a safe space where we can set each other up for success.