CRM Executive - London, United Kingdom - Bark

Bark

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

About the Role

We have an opportunity for a CRM Executive to join our growing marketing team to deliver a transformative CRM strategy for Bark.

Reporting directly into the CRM Manager, the CRM Exec will have experience in owning campaigns, lifecycle automation, segmentation & content personalisation to improve customer and professional retention as we continue to test, learn and scale our CRM programmes.

You will be a passionate, proactive and highly organised marketer, helping to deliver a best in class CRM experience for our customers in turn helping to retain them.

This role will suit someone who wants to be part of a close knit, sociable team, enjoys collaborating with other departments and making data led decisions all whilst creating a best in class CRM experience for both customers and professionals alike.

Responsibilities

Plan and execute crosschannel communications, campaigns and programs
Manage setup and configuration of datadriven campaigns to deliver engagement, retention & conversion
Own, plan and implement testing strategies, including A/B/MVT
Optimise performance of existing campaigns/automations
Oversee campaigns from creation to execution, including analysis and reporting
Be comfortable with audience selection, segmentation & analysis
Proactively communicate with stakeholders to ensure workloads & deadlines are managed efficiently
Own post campaign reporting & highlighting key findings

Perks and Benefits

Share options in a rapidly growing company whose founders have a proven track record and are Private Equity backed
Flexible working policy with a central office in London
Private health insurance run by Aviva including dental cover
Personal annual L&D Budgets with £1,000 to spend on your development
Enhanced Gympass membership for all employees with access to mental health courses and fitness classes
Fully stocked kitchen and weekly team lunches
Financial advisor
Cycle to work scheme
Regular wellness weeks with industry leading talks through to massages in the office
Being at the forefront of an industry with new and exciting problems to solve

Required skills and experience

Good experience with an ESP platform (Iterable very advantageous)
Hands on experience in delivering CRM campaigns and/or automation including dynamic content and personalisation
Data visualisation tools (Tableau Advantageous)
Demonstrate strong organisation and prioritisation skills
Proactive, strong work ethic, personal accountability and ownership
Exceptional time management & organisational skills
Proactive and 'gogetting' attitude