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Digital and Social Media Officer - London, United Kingdom - Allen Lane

Allen Lane

Verified Company

London, United Kingdom

1 month ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Are you a social media officer with an interest in government and politics?

Allen Lane are delighted to be supporting our central government client in the recruitment of a Digital and Social Media Officer to develop and deliver digital content, with a focus on social media.

You will increase the NAO's impact by creating engaging digital content and supporting NAO spokespeople with their professional use of social media.

The role sits in our Communications team, and reports to the Senior Digital Communications Manager.

It is a hands-on communications delivery role that requires creative thinking, attention to detail and the ability to target audiences to make sure communicationsplans and activities achieve maximum impact.

Main responsibilities:

Write and edit engaging social media, optimised for different channels, in line with the NAO's tone and style.
Write and edit other digital content, such as blogs and newsletters, in line with the NAO's tone and style.
Lead and advise others on how to use social media for maximum impact.
Help to develop a social video strategy and, working with our design team, produce social video.
Work closely with NAO colleagues at all levels in the organisation to build their professional use of social media, especially LinkedIn, to increase the impact of their work.
Improve how we proactively and reactively become more present and involved in online discussion on topics relevant to our work
Use social media tools to understand, engage and grow our online communities.
Evaluate and report on key metrics and impact, and use data to drive content development
Work closely with colleagues in the Communications team to ensure integrated external communications across different channels
Keep up to date with innovation and trends in social media and digital content

We are looking for someone with the following skills and experience:

Essential:

Strong communication skills, with experience writing, editing and creating content for different audiences, especially on Twitter and LinkedIn, and producing clear and engaging copy in an appropriate tone.
Editorial judgement to turn complex messages into content that will engage target audiences, with an eye on detail and accuracy.
Confident engaging with colleagues at all levels, providing communication advice, and generating commitment to goals.
Able to work creatively and with a good appreciation for design in communications.
Able to work to tight deadlines.
Proactive and ambitious to deliver high performance and achieve successful business outcomes through self and others.
Interest in the political landscape and how government and the public sector works.

Desired:

Experience using social media scheduling, monitoring and analytics tools, and using data to inform content development.
Experience supporting internal and/or external stakeholders with their professional use of social media
Experience of producing videos for social media and other digital channels.
Experience using website analytics tools
Experience of planning and managing multiple projects at the same time.
Basic skills in graphics design software such as Adobe Photoshop.
Experience of working with content management systems.
Experience working with creative design teams.
Experience of working in a political, government or other public sector role.

Key Behaviours and attributes