Global Employer Brand and Attraction Senior - Windsor, United Kingdom - InterContinental Hotels Group

InterContinental Hotels Group
InterContinental Hotels Group
Verified Company
Windsor, United Kingdom

3 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description

About Us:


IHG Hotels & Resorts is one of the world's leading hotel companies with around 350,000 colleagues working across more than 100 countries to deliver true hospitality for good.

Our diverse portfolio of differentiated brands are well known and loved by millions of consumers around the world.

We genuinely care for our entire IHG Hotels & Resorts family. All our colleagues are valued, and their wellbeing matters to us. We provide the support our colleagues need to succeed and recognise them for their hard work. Our diverse global community values different perspectives and cultures.

This role sits within the Employer Brand and Recruitment Marketing team and is part of the global HR function.


Your day to day:


As our newly appointed Employer Brand and Attraction Specialist you will join us on a 6m FTC and hit the ground running as a formidable team-player with the ability to crack on with a pre-determined strategy.

Through compelling content, you will lead and support the key strategic Employer Brand and Attraction projects and initiatives alongside the wider global Employer Brand, Attraction and Digital Marketing teams.

Being a true master of your craft, your wide-reaching experience will ensure IHG is showcased as a true employer of choice through various social media and professional channels.


  • Explore new attraction channel approaches based on regional needs and input aligned with audience segmentation
  • Lead our attraction of paid media programmatic approach for our 3 core audiences ensuring that spend alignment is matched to our hiring needs with strong tracking and analysis around ongoing interactions and direction of travel whilst ensuring the right tracking, reporting, measurements and insights are captured and monitored in a robust and data driven manner to drive strong investment of ROI and strategy approach
  • Support on various Employer Brand Hero campaigns, tailoring approach and execution to regional needs and audiences
  • Support various Employer Brand content, editing and storytelling piece
  • Contribute to various Global Employer Brand projects and initiatives that underpin our overall TA strategy around how we engage and attract great talent into IHG ie: Global Referrals, Brand Ambassador programme etc

What we need from you:


  • Solid experience in employer brand and attraction strategies from concept through to deployment
  • Strong track record in delivering results and performance Linked to investment and ROI
  • The ability to capture data and reporting and provide tangible insights and change of direction if/as required
  • Solid experience with Paid Media, Google Analytics etc.
  • A blended background of both in house and agency experience would be ideal
  • Project management experience essential
  • Strong knowledge and ability to use Google Analytics

What we offer:


At IHG we give our colleagues greater flexibility and balance - working in a hybrid way, blending remote and office working.

Although we thrive on collaborating in person, we expect that you're likely to spend time working remotely.

Every role is different, and colleagues work with their team and their leader to determine how and when they collaborate in person.

We like to believe we offer a unique culture where you have room to be yourself.


Alongside our great working environment, we'll offer you a strong industry competitive package, including healthcare and incredible worldwide hotel discounts.


As an equal opportunity employer, IHG is committed to providing a working culture that values diversity equity and inclusion and is committed to making reasonable adjustments to provide a barrier-free recruitment process and working environment.


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