Marketing and Social Media Officer - Perth, United Kingdom - Perthshire Caravan Company

Description

Marketing & Social Media Officer
Part time - 24 hours a week (3 days a week) (£25-£29K pro rata depending on experience)

We are looking for a creative marketing specialist to develop and implement marketing campaigns to engage and communicate with our target client base.

The Marketing & Social Media Officer will be responsible for proactively creating campaigns to boost sales, encourage our current customers to think about buying a new vehicle, and to reach new audiences with a view to bringing in fresh custom to the business.

They will also create the social media and marketing campaigns for our holiday parks in relation to facilities there and entertainment.

The Marketing & Social Media Officer reports to the Directors of Perthshire Caravans Ltd.

The main duties and responsibilities of the role are:

• Create and support the implementation of the company's marketing and social media strategy.
• To maximise revenue for the business in relation to boosting sales at head office and on our holiday parks. This includes increasing the number of hire bookings at our holiday parks. We also have an Accessories Supermarket at head office and on site facilities at our holiday parks that we wish to promote including restaurants, bars and entertainment.
• To drive the creation of high quality content that engages with our target audiences.
• Growing our digital/online presence and finding new ways of reaching out to potential customers by using social media channels including Facebook, Instagram and You Tube.
• Keeping the content on our websites fresh, current and relevant.
• You would be expected to keep an eye on emerging marketing channels that the business could use and capitalise on.
• You would be able to increase search engine optimisation ensuring Google and Bing are working to the best of our advantage.
• You would be expected to work towards bringing the company rating on customer review sites such as Google Reviews and Trust Pilot to a five star standard.
• Monitoring the effectiveness of marketing campaigns, and being able to provide evidence of the success of the campaigns.
• Maximising the use of all relevant internal and external communication channels.
• Ensure that all communications across the organisation have brand consistency.
• Ensuring website content is fresh and current.

Person Specification:

• They must have a high calibre of marketing skills including a qualification in marketing to degree level.
• They must be a strong creative copywriter and proofreader. A meticulous eye for correct spelling and grammar is essential.
• They must have experience of using data and insight to inform decision making, and measure impact.
• Understanding of digital marketing, SEO, social media, and web analytics.
• Knowledge of customer databases and website management is essential.
• Excellent communication skills and the ability to collaborate effectively with other teams and internal and external stakeholders.

Period of work

Pay

• The salary range for this post is £25,000 £29,000 per annum (pro rata) dependent on experience.

Hours

• 24 hours per week worked over 3 days a week (9am 5.30pm, half an hour for lunch).

Holidays

• 28 days per year. The holiday year runs from 1 April to 31 March each year.

Other benefits

• NEST pension
• Cycle to Work scheme

Job Types:
Part-time, Permanent, Fixed term contract

Part-time hours: 24 per week


Salary:
£25,000.00-£29,000.00 per year


Benefits:

• Company pension
• Cycle to work scheme
• Onsite parking

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to commute/relocate:

• Perth, PH2 7SR: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's (preferred)

Experience:

• Social media marketing: 1 year (preferred)

- social media: 1 year (preferred)


Work Location:
One location


Reference ID:
CMCC/SOCIALMEDIA