Marketing Data Analyst - Leicester, United Kingdom - Harnham
Description
MARKETING DATA ANALYST
£30, ,000
LEICESTER
Do you have marketing analytics experience, and are seeking a new job in Leicester? Our client is looking for a Marketing Data Analyst, and the role comes with an attractive salary of up to £40,000 plus benefits
This is an opportunity to work in a high growth data team with a friendly team culture. You would work with senior stakeholders across the business to understand the customers and use this to develop the growing data culture
In your first few weeks in this Marketing Data Analyst role, you can expect to:
- Use customer data to identify relevant personalised campaigns and then use segmentation analysis to guide marketing in targeting campaigns
- Multichannel analysis across digital, CRM and affiliate marketing channels
- Customer lifetime value lapsed and retained customers, Acquisition analysis
- Set metrics for KPIs within marketing
- Dashboard and analysis of marketing campaign success
- Marketing Analytics experience and a knowledge of marketing campaigns
- SQL
- Great communication skills and a willingness to adapt and challenge
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