Social Media and Content Officer - London, United Kingdom - The Psychosynthesis Trust

Description

Post/Job Title:
Social Media and Content Officer


Status:
Temporary position, initially 3 months - would suit freelancer


Location:
Psychosynthesis Trust, 92-94 Tooley Street, London SE1 2TH (includes potential of remote working)


Department:
Programmes


Salary:
£13.50 per hour


Holiday: 25 days per year (pro rata) + allocated Christmas closure days


Hours worked:2-3 hours daily, 5 days a week, within a mutually agreed flexible framework


Accountable to:
Finance and Operations Director; matrix management with Programmes Director


Organisational Overview

The Psychosynthesis Trust is a small educational charity that has a rich 50+ year history of enabling human potential in the UK.

Our founders were pioneering leaders in education, psychology, science and spirituality and we continue to work at that nexus today.

Our work is based on psychosynthesis - a transpersonal psychological model and approach that integrates the spiritual aspect of the human experience.

Our core work is in providing personal and professional training programmes 'to help people to know and transform themselves'. We also offer counselling services and room rentals at our building at 92-94 Tooley Street.

The breadth and depth of The Psychosynthesis Trust's training, counselling services and room-rental offering has developed significantly over the last few years.

Our values and our culture consider the whole, both in terms of individuals and society, as well as from an organisational perspective.

We orientate to working with the qualities of love and will, bringing the principles of curiosity, inquiry, and responsibility to our work and to each other.

The Trust has an intention of playing an important role in one of the most exciting times in history - helping people to finding meaning, purpose, wellbeing, and a sense of place in an increasingly complex world.

We believe that our work will help to enable an expanded sense of human consciousness in individuals and in society.

The Psychosynthesis Trust exists to reveal wholeness through helping people to awaken to who they really are.

The Role

The purpose of this role is to enable the Trust and its community to express its essence, purpose, and evolution in ways that embody our values, honour our history, express our present, and enrich our future, through current and emerging platforms of digital media and engagement.

These include various social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.


Key Accountabilities

• To embody, express, and channel the Trust's purpose, identity, and values through digital marketing
• To use digital marketing to support the relevant teams to grow their work and deliver their impact goals.
• To use digital marketing to help teams develop community and relationships that support psychosynthesis to thrive.
• To create the digital content that enable the Trust to inspire, inform, and respond.
• To enable the community to use these tools to engage, communicate, and champion the Trust's work and purpose.

Key Functional Responsibilities will be drawn from:

Content strategy

• Ownership of annual content calendar:

• Themed content

• working with Programmes Director on theme and sourcing existing content, as well as liaising with wider community for new content.
• Student/Trust content working with internal teams such as Programmes and Social Impact Project to share key information with wider community and promote Trust services, e.g., courses and CPD workshops.
• Awareness days/holidays/trends/cultural and political landscape staying up to date with awareness days that are relevant as well as keeping an eye on social landscape to contribute to the discussion/share support.

Social media management

• Notifications and inbox
• Live posting and scheduling via later
• Knowledge of individual platforms and experience using a scheduling platform.
• Copywriting in line with Trust tone of voice.
• Instagram, using Alt text on imagery for accessibility and captions on reels.
• Social listening and conscientious engagement, awareness of who/what to engage with and share e.g., reposts and sharing on stories.

Design and video

• Working with Marketing and Comms lead on new social media designs.
• Canva skills:
• Edit/resize existing designs e.g., workshop artwork for video.
• Creating campaign content/one off designs e.g., poems/carousels etc.
• Video editing.
• Attention to detail when choosing images in line with brand guidelines for social media/campaigns.
• Video:
• As above, use of Canva.
• Attention to detail for knowhow on what to edit to keep relevant content.
• Access to other platforms is useful such as Microsoft Clipchamp, as well as video design apps such as mix captions.
• YouTube knowledge to manage videos including subtitles for accessibility.

CPD workshops and events

• Copywriting skills to create workshop descriptions based on event brief from