Copywriter - Colchester, United Kingdom - LapSafe

Description

An opportunity to join an innovative and forward-thinking company that manufactures and sells Smart Locker solutions in all sectors. LapSafe is an industry-leading expert with over twenty years in business, based in Wakes Colne, Colchester, Essex.

We are looking for a creative Content/PR Marketing Creator who can create engaging and persuasive written content that aligns with our brand voice and marketing objectives.

As a confident writer and communicator, you will be responsible for developing compelling content for a range of media platforms and channels.

You will be able to produce fresh ideas to promote our company's products and core messages.

With a successful track record in a similar role, you will be a pivotal part of a small but busy marketing team and help maintain our brand identity and drive customer engagement.

Roles and Responsibilities:


Content Creation
As necessary, create accompanying visual graphics for blog headers, social media posts etc.


SEO Optimisation
Incorporate relevant keywords and SEO best practices into content to improve search rankings content and increase organic traffic.


Market and Audience Research

Conduct thorough research on target markets, audience demographics, and industry trends to create content that resonates with our target audiences.

Use data insights to craft compelling messages that capture attention and drive leads.


Proof-reading and editing
Review and edit content for grammar, spelling, punctuation, style, and tone. Ensure accuracy and adherence to our brand guidelines.


Brand Voice Development
Develop and maintain a consistence brand voice and tone across all communication channels.

Ensure all copy reflects our brand values, messaging, and style guidelines.


Content Strategy and Management
Contribute to the development of content strategies and campaigns.

Generate fresh ideas and innovative approaches to engage the target audience and enhance brand awareness.

Manage advertising calendar, including negotiation of booking advertisement, creating advertising content working with marketing campaign strategies.

Enhance company profile with entry to relevant awards such as local business and industry awards.


Analytics and Awareness
Maintain market and competitor analysis reporting findings to Marketing Manager on a regular basis. Use findings as appropriate to improve the company's content.


Collaboration and Communication
Work closely with internal departments to gather information and insights necessary for content creation.

Liaise with affiliate organisations to increase brand and produce awareness.

Provide content to help our business partners promote and sell our products and solutions.

Work within the Marketing Team and report directly to the Marketing Manager.


Skills and Personal Attributes:

• Content creation and copywriting
• Education to degree level, ideally English, Journalism, Communications, Marketing, or a related field.
• Exceptional editing and writing skills with impeccable attention to detail.
• Ability to write persuasive and engaging copy whilst maintaining brand, voice, and tone.
• Have a good understanding of SEO to incorporate keywords and phrases into the copy.
• Proficiency in content management systems
• Exceptional time management and organisational skills to ensure deadlines are met.
• Strong collaboration and communication skills and ability to work with different teams
• Portfolio of previous work, demonstrating versatility and creativity
• Good all round marketing skills and knowledge of wider content creation
• Must have excellent written English skills as well as excellent communication skills
• Five or more years' experience as an allaround copywriter and content creator.

Additional Skills:

• Knowledge of graphic design and other multimedia skills is a plus
• Knowledge of creating engaging visual content using relevant tools or apps a plus

Job Types:
Full-time, Permanent


Salary:
£19,817.69-£30,000.00 per year


Benefits:

• Company events
• Company pension
• Free parking
• Onsite parking

Schedule:

• Monday to Friday
• No weekends

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• Colchester, CO1: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's (required)

Experience:

• Copywriting: 5 years (required)

Language:

• English (required)

Work Location:
In person

Application deadline: 14/08/2023

Reference ID:
COPYWRITER/PR CREATIVE - INDEED

Expected start date: 04/09/2023