Head of Product Marketing - Loughborough, United Kingdom - Access

Access

Verified Company

Loughborough, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Sector:
Marketing

-
Expiry Date: 21 January 2023

-
Job Ref: J8124

Head of Product Marketing

The Head of Product Marketing will lead the identification and execution of key product and marketing initiatives that will grow one of the Access business units.

You will craft compelling messaging and positioning for our strategic products and launch new solutions.

In conjunction with the Product Management, Marketing, Sales and Customer Success teams you will conceive and develop innovative marketing collateral and sales tools for product positioning, sales enablement, and product launch strategies based upon best in class value proposition creation.

This will support the demand generation efforts of the Marketing team and improve the effectiveness of the Sales process to ensure sales success.

In addition owning the process of the customer journey mapping to ensure the full Access experience supports both new business generation, multi-product sales and repeat purchasing.

Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into compelling customer benefits are crucial.

In your role championing Product Marketing you will be an expert in our target audience, their buying behaviour and their buying criteria and will transfer that knowledge to the sales channel.

The role will be a varied in content and individuals will be required to think and plan strategically as well as execute tactically, be flexible and multi skilled and undertake everything from stakeholder management, strategic product planning, campaign management to turning round web copy in 15 minutes.

To succeed in this role you must relish working with passion at pace.

Responsibilities:

Ensure your portfolio of existing and new products achieve their divisional targets through innovative and well executed product marketing initiatives
Identify cross sell opportunities for your products within other markets and produce business cases and plans to execute appropriate product marketing initiatives
Develop product propositions, positioning and messaging for customers and prospects which create impact competitive advantage for our products in their market
Sales enablement deliver the value proposition of the products to the sales teams and develop collateral and sales tools that support the selling process of our strategic products improving our conversion rates
Marketing campaigns deliver the right knowledge and assets to marketing colleagues that enable them to create and execute appropriate and powerful lead generation campaigns including relevant thought leadership materials
Strategic go to market planning work with your divisional management team and the colleagues in product to design the optimum go to market approach for each new product
Product launch coordinate the planning of new product launches and releases, manage the crossfunctional readiness of the business to handle the new product and deliver and execute the product marketing aspects of the launch including all sales enablement and coordination with marketing
Champion the voice of the customer and the central product proposition in all planning and execution forums to ensure our product marketing remains relevant and compelling, together with understanding and driving how we achieve competitive advantage in our chosen markets
Ensure the product launches achieve their launch KPIs
Orchestrate and communicate the optimum customer journey for each new product and assess opportunities to refine the customer experience for existing core products
Market intelligence be the expert on your buyers, how they buy and their buying criteria; be the expert on our competition and how to win against them; be the expert on communicating this information to key stakeholders internally
Customer Advocacy develop customer success stories and collateral and information together with the marketing and sales teams to help increase the velocity of leads through the sales pipeline and ensure a high win rate

Experience/Attributes

Proven software product marketing experience, product management or presales experience, preferably in b2b software products
Experience of or demonstrable understanding of complex business to business operational processes
Have demonstrable and excellent verbal and written communication skills with the ability to understand and translate technical information into business benefits
Clear track record and understanding of solutionbased marketing communications and product marketing.
Experienced and highly skilled public speaker with exceptional, oral and written communication skills, including demonstrable skill at selling a vision and a way of working to sales teams
Demonstrated selfstarter with an ability to manage and motivate other team members
Experience managing the strategy, roadmap and goto

- market development of SaaS solutions is strong plus