Marketing Coordinator, Brand - London, United Kingdom - Coach

Coach
Coach
Verified Company
London, United Kingdom

1 month ago

Tom O´Connor

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Tom O´Connor

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Description
Coach is a global fashion house founded in New York in 1941.

Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.


A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Visit
Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.


Primary Purpose:


An opportunity has arisen for a dynamic and self-motivated individual to join the Coach Brand Marketing team in Europe, responsible for bringing the brand to life for our European audiences.

The Brand & Media Marketing Coordinator plays a key role supporting this central and active team and will be responsible for the preparation & execution of day-to-day marketing activities dedicated to Coach's brand marketing activity, including but not limited to multi-channel media, brand partnerships & special projects and customer engagement.

This role will involve supporting the Brand & Media Manager with the management of localized omni-channel marketing strategies, media implementation, asset management, collateral production, invoicing & financial trafficking, along with driving a consistent brand message across all our marketing platforms.

This role will report directly to the Brand & Media Manager.


The successful individual will leverage their proficiency to...

  • Manage all media activity administration including artwork & asset requirements, media agency processes, payments and liaison with global HQ in New York
  • Fully understand and execute the briefing process with both global teams & partner agencies for all CE marketing activities, working from the Coach Media Plan to ensure all media deadlines are met
  • Support in adapting Global Marketing Guidance to marketrelevant activations for Europe
  • Lead on all admin needs in correspondence with the Global team including but not limited to shot lists & local buy crossreferencing, GWP orders and submission of campaign activation plans
  • Manage the Coach Marketing Calendar, working with crossfunctional departments to ensure all information is accurate, up to date and circulated as needed
  • Liaise daily with local media agency for daytoday media activation, queries, requests & reports
  • Coordinate the weekly media agency status meeting and manage notes after the meetings
  • Manage campaign set ups and post campaign analysis & ensure timely delivery
  • Maintain brand guardianship ensuring the Coach footprint is consistent at every level
  • Work closely with partners (internal & external) on the execution & syndication of marketing plans, while maintaining and fostering strong working relationships and best in class practices
  • Support with the execution & ideation of special projects, brand collaborations and omnichannel customer engagement activities
  • Support with budget & invoicing process for Coach Brand & Media Marketing, ensuring all spend is in line with budget and spent/tracked in a timely manner
  • Act as first contact for invoicing queries and fully manage the Coach Brand & Media invoice process, maintaining a marketing invoice tracker across the fiscal year
  • Support the Senior Brand & Media Manager (Tapestry) and Brand & Media Manager (Coach) with logístical tasks
  • Oversee documenting & filing of all CE brand marketing related documents & imagery
  • Presentation creation for marketing proposals, activation plans, business review and senior management

The accomplished individual will possess...

  • Bachelors Degree
  • Experience working independently and as a team member in a fastpaced environment
  • Experience of working in a global company/brand and/or online startup
  • Excellent organizational skills and detailorientated
  • Excellent communication, presentation and analytical skills
  • Ability to multitask under tight deadlines and have a strong sense of urgency
  • Strong problem solving skills; proactive and take initiative
  • Ability to act quickly to last minute requests and changes
  • Able to work autonomously
  • Highly computer literate, particularly in Word, PowerPoint and Excel
  • Prior experience with Google Analytics platform would be advantageous
  • Proficient knowledge of digital and social media best practices and experience in planning and deploying multiplatform campaigns
  • Possess a detailed knowledge of new platform, technologies and innovation within the digital landscape
At Tapestry, we are committed to building a diverse & inclusive workforce.

We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers.

If you are interested in this role but do not believe you meet all the set criteria, that's ok. We are happy to work with
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