Digital Producer, Entertainment - Leeds, United Kingdom - Channel4

Channel4

Verified Company

Leeds, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Vacancy Name

Digital Producer, Entertainment

Vacancy No

VN1593

Location City

Leeds

Location Country

United Kingdom

Job Title:
Digital Producer, Entertainment

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Department: 4Studio (National HQ

Leeds)

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Reports To: Senior Digital Producer
DEPARTMENT DESCRIPTION

4Studio is the engine room for C4's digital acceleration strategy, with the mission to create, adapt and distribute brilliant content across the key social media channels.

We work very closely with key people and departments within C4 to make this a success.

4Studio is based in C4's new National HQ in Leeds and is a key component of C4's regional strategy, creating creative job opportunities outside London and expanding the diversity of the company's creative contribution.
JOB PURPOSE

In order to generate the world class social media content that is needed to make C4 the market leader in digital presence and innovation, we need a world class creative and content team.

The Digital Producer will be a core part of that team.

We're looking for an exceptional individual with experience, enthusiasm and fresh ideas in equal measure. Working alongside a dedicated team of digital creatives, producers and editors, you and your team will be responding to and fulfilling briefs from the Marketing Department's Social Media team. You'll be suggesting proactive ideas that build awareness and affinity for Channel 4's channels and programmes through established and emerging social media platforms.
The Digital Producer requires a passion and strong knowledge of what works across the content spectrum digitally and on all social media platforms. They should be an expert in delivering projects on time, on budget and on brief, through proactive and appropriate management of project scope and resource.
This role is based in the new National HQ in Leeds and will be required to liaise with the broader team on any given project including the Marketing team as well as with other C4 departments, to ensure as coherent an approach as possible.
KEY RESPONSIBILITIES
The production of digital and social assets to support linear programming, as well as some original content creation ranging from technical production to social video production
You'll ideally have experience producing everything from 510 minute clip compilations to shortform series, memes and anything inbetween
You'll have experience of generating ideas that lead to millions of organic social interactions preferably using TV shows as a creative base to work from
You'll also have experience creating content to meet Commercial briefs and client demands, helping to ideate, steer and then produce digital and socialfirst branded content
Yes, it's a cliché, but you're a 'social native' and you know the difference between a hit and a miss, even at the idea stage. You'll know your Tik Toks from your Tumblrs, and understand behaviours of audiences online
You must be abreast of developments in the world of social media and what the implications might be for us
You've got a string of socialfirsts under your belt
Even though you've obviously won a load of awards, you'll be motivated by performance rather than trophies
C4's remitfulfilling programmes will make up the bulk of your viewing everything from Gogglebox to Dispatches via Hollyoaks and Derry Girls
You will be able to interpret briefs and deliver brilliant campaign responses that deliver preagreed objectives
As well as coming up with the ideas, you'll be able to follow them through to delivery working with a team to produce shoots if you needed to
You would ideally be familiar with the Ofcom code and broadcast regulations so that you don't waste your time on great ideas that turn out to be illegal
You will need to be tonally versatile as your team will be making content for Channel 4, E4 and All 4 social accounts
Occasionally, you'll need to make content for distribution by our onscreen talent, since they're often our biggest influencers, so you'll need the ability to remain calm in the presence of your favourite telly person
At the same time as our BAU needs to be stellar, you will be required to lead groundbreaking social media campaigns
Our target audience are a diverse bunch and Channel 4 exists to promote diversity. You will need to be empathetic towards this diverse bunch and be able to interact with them in ways that feel natural to them and most importantly, help produce packages to ensure their stories are being told as truthfully as possible
You will need to be curious and a voracious consumer of culture
You will be required to manage the, sometimes competing, demands of key stakeholders. Cool under pressure and excellent powers of persuasion are required
You may be responsible for managing Assistant Digital Producer(s), so some experience of people management is needed
You will need to have a good