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  • Business Analyst - London Area - Orin Group

    Orin Group
    Orin Group London Area

    2 months ago

    Description

    Business Analyst – B2B Sales & Go-to-Market (Orin Group)

    Location:
    London, UK - Hybrid (or remote-friendly).

    Team:
    B2B Sales & GTM Services.

    Employment type:
    Full-time.

    About Orin Group

    Orin Group is a B2B growth engineering firm working with tech, IT, and SaaS companies to accelerate commercial scale. We are delivering deep expertise in sales, business development and go-to-market services.

    Our mission is to bring C-level commercial leadership and systems to growing B2B businesses.

    Role Overview

    As a Business Analyst on the B2B Sales & GTM team, you will:

    • Dive deep into pipeline, sales operations, and commercial performance data
    • Define, monitor, and refine KPIs, metrics, dashboards, and reports
    • Provide actionable insight to project leadership and clients that drive better decision making
    • Evaluate and optimize sales & lead-generation processes (lead flow, conversion, segmentation)
    • Partner with B2B delivery, sales, and marketing teams to support commercial execution
    • Conduct competitive, market, and industry analyses to inform client strategies
    • Assist in forecasts, scenario modelling, budgeting, and performance reviews
    • Drive continuous process improvement across CRM, sales tech stack, and reporting tools
    • You will be a key contributor to both internal operations and client-facing engagements.

    What We're Looking For

    Must-have:

    • 3+ years in business analysis, sales operations, or commercial analytics (preferably in B2B / SaaS / services)
    • Strong data skills (SQL, Excel, BI tools like Power BI / Looker / Tableau)
    • Experience with CRM tools (e.g. Salesforce, Pipedrive, HubSpot)
    • Ability to translate complex data into clear, actionable insights
    • Proven track record in process improvement and performance optimization
    • Excellent communication skills, able to liaise between technical and business stakeholders
    • Proactive, structured, detail-oriented, with a growth mindset

    Nice-to-have:

    • Familiarity with GTM / demand generation / pipeline management frameworks
    • Experience in consulting or client-facing delivery
    • Exposure to B2B technology / SaaS / IT markets
    • Understanding of forecasting / financial modelling

    What You'll Gain

    • High-impact role in a scaling, ambitious B2B services firm
    • Opportunity to work on varied client engagements across sectors
    • Hybrid / flexible work environment
    • Competitive salary + benefits (bonus, training, professional growth)

    If you're passionate about bridging data, insight, and action in a growth services environment, we'd love to speak with you


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