Marketing Executive - Peterborough, United Kingdom - Progressive Property

Progressive Property

Verified Company

Peterborough, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Marketing Executive

Location :
Peterborough Hours : Full time, Permanent

Overview
An exciting opportunity has opened for a dynamic individual looking for a fast paced and varied marketing role.

Working closely with the co-founder of the business the marketing executive will be pivotal in executing promotions, and developing and implementing a coherent marketing strategy.

You will be responsible for helping to execute marketing promotions across a variety of marketing platforms including direct and social channels.

You will be at the forefront of revenue generation and play a key role in the continuing growth of the company.

You will be vital in growing a fast-growing international entrepreneurial personal brand and in addition be responsible for the management of a bespoke online membership site.

You will need to be highly driven, highly organised and keen to prove yourself in an entrepreneurial business. Previous experience in a digital marketing role is essential.

Key Responsibilities

Provide administrative support to management and updating of our internal CRM system, including updating customer records.
Supporting the Marketing Manager in completing agreed activities
Updating databases and using a customer relationship management (CRM) system
Monitoring the performance of marketing campaigns.
Work closely with inhouse or external creative agencies to design marketing materials such as brochures and adverts
Managing the online membership platform, from updating information, managing user access, and liaising with developers for any updates/fixes within the platform
Utilising the current CRM system to manage customer subscriptions, creation of products and account management of the online membership platform
Ad hoc investigation into payments, refunds, subscriptions and customer queries for a membership platform
Compiling, distributing and presenting ideas, information and strategies
Conduct market research, for example, using customer questionnaires and focus groups
Develop relationships with key stakeholders, both internal and external.
Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
Manage and update the marketing calendar with campaign deadlines, to ensure the wider marketing team are kept informed.
Contact our business partners and trainers to book in regular promotions
Track marketing performance and return on investment and prepare weekly or monthly reports for management
Gathering keywords for blogs and uploading new blogs to the website.
Creation of social media plans for various social media platforms as well as the management of online communities.
Suggest and implement new features to develop brand awareness, like promotions and competitions
Monitor and report on competitor activity
Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective

Required Skills:

Solid understand of marketing concepts and principles
Excellent copywriting, editing and proofreading skills
Proficiency in MS Office, including Word, PowerPoint and Excel
Working knowledge of content management systems and automated marketing software
Strong communication and interpersonal skills
Excellent organisational and time management skills
Indepth understanding of digital and social marketing best practices

Personal Qualities