Copywriter - London, United Kingdom - Planday
Description
Planday from Xero is a leading digital solution that uncomplicates everyday scheduling and workforce management by making it easier for businesses and shift workers around the world to communicate, collaborate, and get work done.
Powered by a community of local industry experts, Planday provides a best-in-class digital platform that is easy to use, accurate, secure, and compliant with local needs and standards.
From payroll and accounting to POS and reporting, its open API and tech ecosystem is scalable to fit shifting business needs and to build an engaged, flexible workforce.
Founded in 2004, Planday is headquartered in Copenhagen, Denmark and supports over 400,000 users across Europe, Australia, and the US.
As part of our continued growth journey, we're looking for a new colleague to join as Copywriter as part of the Global Brand & Communications team.
We're looking for an experienced, ambitious, and creative wordsmith who can help create, optimise, and scale Planday's content to support our global marketing and communications.
Aside from working closely with your passionate and fun colleagues in Marketing, you'll also be working closely with other internal stakeholders such as Product Engineering and Customer Support, to ensure our communications are aligned and optimized across all brand touchpoints and channels.
Some of your tasks include:
- Creating captivating headlines, taglines, thought leadership, and callstoaction that drive engagement and conversions
- Creating short, digestible video scripts that tell our story, promote our product, and targets our key audiences in a concise, bold and human manner
- Ensuring brand consistency and tone of voice across all channels and brand touchpoints
- Collaborating with crossfunctional teams to understand complex technical concepts and translate them into clear, concise, and engaging content tailored to our audience
- Staying uptodate with industry trends, technology advancements, and best practices in copywriting to continuously improve the effectiveness of our messaging
- Collaborate with internal stakeholders, including product managers, designers, and marketers, to ensure alignment on messaging and goals
Requirements:
For this role, we're looking for someone with strong writing and storytelling skills.
We would expect you to be detail-orientated, possess great stakeholder and time-management skills, and have a strategic and creative mind that understands the purpose of content and can juggle multiple projects simultaneously.
Additionally, we would like you to have:
- 5+ years of experience as a copywriter, preferably in the tech/ B2B/SaaS industry (experience from marketing agencies is considered a plus)
- Outstanding written and verbal communication skills in English (additional German skills are considered a plus)
- A demonstrated ability to distil complex information and key messages into concise, engaging, and persuasive content
- Excellent understanding of how to write content for a specific target audience, incorporating tone of voice guidelines
- Outstanding editing and proofreading skills
- The ability to effectively collaborate with various teams, providing the most useful guidance in a collaborative manner
Benefits:
At Planday, we offer you:
- Benefits like pension, health insurance, inclusive support for new parents and generous vacation
- Growth and progression opportunities we want you to grow with us
- Flexible remote work
- Strong social culture with lots of team and company activities
- Meaningful work everyone at Planday contributes to improving the lives of shift workers around the globe
- Healthy worklife balance and autonomous approach to work. We trust in you and your abilities.
- The opportunity to join Planday in an exciting time of growth and development
Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work.
