Senior Content Writer - Birmingham, United Kingdom - Morgan Philips Specialist Recruitment
Description
Do you have a journalist or editorial background, or have extensive communications and content creation experience? Are you a natural and engaging story teller, able to probe, challenge, and interview? I want to hear from youI have an exciting opportunity for a Senior Content Writer to work within our fun and creative Marketing team
The Marketing Team works in partnership with the business to deliver the growth objectives of the firm. Their work includes PR, communications, CRM, design, events, new business, and research.
The Senior Content Writer is responsible for the creation of our marketing communications content - encompassing both online and offline communications, ensuring it is consistently effective, engaging and aligned to the brand.
I am looking for a creative, inquisitive and articulate individual who understands quality content with curiosity for global developments and trends, social impact and awareness and the wider world or from a similar background within Professional Services.
Responsibilities:
Marketing communications
Examples of some of the marketing communications responsibility includes:
Production of engaging, persona led website content
Creation and publication of social media content
Scripting and development of video and animation storyboarding
Creating engaging HTML content tailored to target audience
Regular review of content led website user experience with recommendations and implementation - focused on driving goal completions
Scripting and production of corporate thought leadership and research initiatives
Production of digital and offline 'paid for' advertising content - including sponsorship, retargeting campaigns and print advertising.
Implementing SEO findings to ensure content is optimised for search visibility
Review and analysis of content led activity to improve future campaign activity
Full content and editorial support for busy online and offline events portfolio, including promotional activity and event and exhibition livery
Ownership of business area editorial process where necessary and relevant
Operational marketing communications
Firmwide key message creation and articulation, ensuring consistency throughout all channels.
Development of key campaign messaging
Communication house styles - ownership and execution
Ensuring content is developed in line with audience personas and target market strategy
Promotion of key firmwide activities (such as awards, corporate reports and policy documents)
General
Ensure that editorial guidelines such as tone of voice for all copy is closely followed.
Liaising with our PR team to ensure any marketing activities of a suitable nature to justify a press release are taken.
Please note you will receive an automated response advising you that we have received your CV.
Morgan Philips Group is a global talent solutions business that disrupts conventional thinking in executive search, recruitment and talent consulting.
We understand that the future is digital and social, so we embrace the latest technology, including video ads and CVs, as well as social recruiting.
Our innovative services are tailored to the new world of work yet we do not lose sight of the fact that employees be they existing and potential are ultimately human beings.
We are committed to ensuring that all job applicants are treated equally, without discrimination because of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.
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