Data Marketing Executive - Leicester, United Kingdom - LCFC

LCFC

Verified Company

Leicester, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Data Marketing Executive (Maternity Cover)

About The Role
Leicester City F.C. are excited to be advertising for a full-time opportunity within the Club's Marketing Department on a fixed-term basis.

Reporting into the Senior Data & Insights Executive, this role will be responsible for the creation and maintenanceof a data foundation for the Club to enable segmentation and targeting of current and prospective consumers, with a focus on acquisition, fan engagement, revenue generation and brand value development in accordance with the core objectives and targets of theFootball Club.

Who We're Looking For

Segmentation and targeting of consumers based on relevant data points to achieve core revenue, and consumer engagement KPIs
Develop audience profiles and data snapshots for the unique needs and wants of existing and prospective club Partners
Grow the database for the targeting and segmentation of fans for the Club's revenue streams, content & creative production and fan engagement
Translate business objectives into dataled queries and combine, visualize, and analyse data from multiple sources
Develop and maintain bestinclass CRM and data warehouse infrastructures with a key focus on data output for marketing segmentation and insight generation
Build and maintain a healthy database including data flows, integrations and appending 3rd party data
Manage the daytoday direct communications plan in collaboration with the rest of the marketing team to ensure communications are delivered to the right people at the right time based on profiles, behaviours and propensity
Work with the Club's Creative and Content team to create multichannel triggered, automated and specific data acquisition programmes
Implement customer retention and growth campaigns with a focus on testing, analysis and improving performance to achieve data growth objectives
Be the first pointofcontact for datarelated customer service queries, working with the Supporter Services team and the appropriate vendors to investigate, diagnose and remedy issues
Project manage new data integration and implementation projects

About The Club

Knowing some of the history of Leicester City Football Club helps you appreciate the sense of community, spirit and family for which the Foxes are renowned for.

Formed in 1884, the Club has been in the Premier League since 2014 when the Foxes were promoted as Championship winners.

In 2016, Leicester City became Premier League champions.

This remarkable achievement qualified them for the UEFA Champions League forthe first time in the Club's history, and the Foxes went on to reach the quarter finals of the competition.

The Club continues to build on that success and celebrated lifting the prestigious FA Cup in May 2021.

Under the stewardship of King Power and the Club's CEO Susan Whelan, Leicester City Football Club is deeply committed to the local community and its supporters and continually strives to ensure that every point of engagement with fans is truly world classincluding the experience on matchdays.

Meanwhile, investment in the Club continues, with the 2021 opening of a new state-of-the-art Training Ground in north Leicestershire.

Benefits Package
Leicester City Football Club offers a competitive salary and pension scheme with life assurance to all its permanent employees. Employees are able to benefit from free onsite parking as well as an onsite subsidised staff restaurant. Employees also benefitfrom up to 33 days' annual leave including bank holidays.

Contract Type:

- minimum 12-month Fixed Term Contract (Maternity Cover)**Hours Per Week**-37.5