Content and Communications Manager - London, United Kingdom - Armstrong Lloyd - Marketing Recruitment

Armstrong Lloyd - Marketing Recruitment
Armstrong Lloyd - Marketing Recruitment
Verified Company
London, United Kingdom

3 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description

My client is a leading brand within business data intelligence solutions, they are very well established but have re-positioned their business model.

There is a huge opportunity to have an impact during this time using the power of words to map out the customerstory.

This role is both strategic and tactical, translating information into content that speaks to the customer, highlighting the benefits and value.

The ideal person will be from B2B content writing background, who has a genuine passion for writing content.


Location:

Remote can be based anywhere in UK with occasional fully expensed travel (perhaps monthly) to the office in the wider London area.


Duties for the Content Marketing Manager

  • Develop content strategy aligned with shortterm and longterm marketing targets and develop a content calendar
  • Develop a website content strategy that aligns with both the business goals and the global brand.
  • Continuously monitor and analyse content performance metrics on social and website and make improvements accordingly.
  • Collaborate with marketing and design teams to plan and develop site content, style and layout.
  • Manage content distribution to online channels and social media platforms to increase web traffic.
  • Communicate content strategy and results with stakeholders
  • Manage project timelines, resources, and budget

The Ideal Content Marketing Manager:


  • Demonstrable experience as a handson as content writer within B2B
  • Experience with social media engagement strategies and best practices
Ability to use SEO optimising tools and understanding web traffic metrics.

  • Experience of building and executing B2B lead generation campaigns
  • Ability to get stuck in and collaborate with senior stakeholders.
  • Experience developing simplified messaging from complex propositions

Why become Content Marketing Manager for this business?

  • To have the opportunity to optimize the content for brand new product.
  • To be part of building a bestinclass marketing team for a high growth business
  • Leadership team empower, inform and share their vision for growth with all members of staff with regular companywide briefing days.
  • The people in the team are friendly and company structures are transparent.
  • Strong financial backing, with impressive company growth expectations.
  • Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in B2B SAAS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process._
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