Social Media Executive - Aberdeen, United Kingdom - Scottish Government

Scottish Government

Verified Company

Aberdeen, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Overview:

Are you an innovative content creator with a great eye for detail?

Food Standards Scotland (FSS) is a changing organisation with big ambitions - and marketing and communications has an enormous role to play.

This is an opportunity to work in our growing and ambitious team to contribute towards improving the health of our nation and ensuring consumer protection in relation to all things food and the food environment.

We're looking for someone to join our Communications & Marketing team to deliver engaging social media content to support the delivery of the organisation's strategic objectives.

Reporting to the Head of Digital and Content, you will be responsible for managing, analysing and growing our social media channels.

Producing engaging content, you'll proactively identify opportunities across all social channels to raise awareness of FSS to key stakeholders and Scottish consumers.

You will be comfortable using social media management software (Sprout Social) to engage clearly and concisely with our social media followers on a range of topics.

You will also have experience of using Canva or software (Adobe Creative Cloud) for creating social graphics and basic video editing.

FSS is adopting a hybrid working model and there is an opportunity to work from home with occasional travel to our Aberdeen office.

Responsibilities:

Plan, create and schedule engaging posts and respond to comments and messages across all FSS social media platforms
Lead the creation of branded digital content to develop graphics, video, and other digital assets to provide tailored messaging across our social channels
Use social media management and website analytics tools to monitor and report on social media performance and use insights to identify opportunities for improvement
Monitor emerging social media trends to refine the FSS social media strategy
Work with influencers and relevant partners to add credibility and leverage FSS campaigns where appropriate

Competencies
Communications and Engagement

Self-Awareness

Analysis & Use of Evidence

Improving Performance

Essential Criteria & Qualifications:

Demonstrable ability to write engaging copy and produce branded digital content to engage effectively with a diverse range of audiences across all social media platforms
Proven track record of managing social media accounts with a strong understanding of popular and emerging social media platforms and best practices
Proficient analytical skills with the ability to monitor social media performance, create regular reports and provide insights to improve performance
Strong organisational skills with the ability to manage multiple projects and deadlines effectively

Qualifications
No specific qualifications required for this post.

Provisional Interview Dates
To be confirmed.

Additional Information

How To Apply
For further information on this vacancy please download and review the "Person Specification" which you will find below.

Skills For Success Competency Framework B

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