Wyca - Communications and Marketing Advisor - Bradford, United Kingdom - Bradford Metropolitan District Council

Bradford Metropolitan District Council

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Bradford, United Kingdom

2 weeks ago

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Tom O´Connor

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Description

West Yorkshire Combined Authority

Communications and Marketing Advisor - PSC/C22e

£32,726 pa | Grade I |

Leeds/Hybrid

Permanent |

18.5 hours pw | Wednesday pm, Thursday, Friday |

Closing date: 17 September 2023
Do you want to work for an organisation that values you as an individual? An organisation that will support your professional development?

What about an organisation that has Equality, Diversity and Inclusion at the heart of everything that it does?

How about an organisation that does all these things and more?

Then look no further than the West Yorkshire Combined Authority

We currently have a vacancy for a Communications and Marketing Advisor to join our Communications and Marketing Travel and Behaviour Change Team.

It is an exciting time to be joining the Mayoral Combined Authority.

We have a wide variety of exciting projects that we are working on which will help shape the West Yorkshire region.

In 2021 the £1.8bn devolution deal was secured for West Yorkshire.

This meant the first Mayor of West Yorkshire was subsequently elected, with Tracy Brabin taking up post in May 2021.

The devolution deal and election of the Mayor has enabled us to start to drive up living standards for local communities while tackling the climate emergency and helping to deliver our commitment to become a net zero carbon city region by 2038.

To find out more about the work the Combined Authority is involved with take a look at our latest news stories.

The Role:
Do you want to use your skills in marketing and communications in an exciting and varied role that makes a positive impact for people living and working in West Yorkshire?

We are seeking to appoint a highly organised, enthusiastic, and confident person to join the Combined Authority's Communications and Marketing Travel and Behaviour Change team.

We are particularly interested in hearing from people with marcomms experience for sustainable transport and behaviour change with an ability to juggle multiple campaigns and projects to tight deadlines.

This is a diverse role, and you will have the opportunity to be involved in an extensive range of exciting projects.
Reporting into the Lead Marketing and Communications Officer, the key responsibilities are but not limited to:

Planning, managing, delivering, and evaluating marketing and communication and PR campaigns for a range of audiences to increase patronage and sales of multi-operator tickets under the MCard brand.
Working with a number of internal and external stakeholders, elected members and the West Yorkshire Mayor to provide communications and marketing solutions for transport and travel related schemes and projects.
Writing copy and content for a range of communications for on and offline media including enewsletters, blogs, website content, social media, marketing collateral and publications.
Developing and managing transport related digital, web and social communications to increase engagement and ensure service and product information is accurate and is serving passenger needs.
The West Yorkshire Combined Authority is committed to promoting equality, diversity, and inclusivity. You will use innovative methods to maximise the reach of campaigns and projects, make activity as inclusive as possible and encourage participation among seldomheard groups.

About you

You will have the following key skills, attributes, education and experience:

Knowledge and experience of full multi-channel marketing and PR campaign management including writing briefs and managing agencies, stakeholder mapping, customer profiling, research, analysis, and report writing.
You will be an ambitious, resultsfocused individual, with the ability to work on your own initiative.
You will be proficient at campaign and media management.
Experience and confidence of working successfully in a partnership environment with the ability to liaise and advise internal and external stakeholders.
A keen understanding of the marketing mix and audience segmentation and profiling.

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Our offer

Alongside a competitive salary, we offer an excellent benefits package including:

28 days Annual Leave (increasing upon years of service) plus bank holidays
Generous Employer-Contribution Pension Scheme
Free Travel on rail and buses across West Yorkshire with the M-Card (Zones 15)
Flexible Working Practices with Health & Wellbeing initiatives to ensure you achieve the best work/life balance and career goals.

We have also recently undergone a major office refurbishment and have bright, airy, modern office space, with all latest technology, and just a 2-minute walk from Leeds Railway Station.

We also have agile working options too if you would rather work from home, or another suitable location, as well as a generous flexi-time scheme.

Have a look at our Employee Benefits webpage to find out more.

To apply:

**Communications and Marketing Advisor - PSC/C2