Performance Marketing Lead - Newcastle upon Tyne, United Kingdom - Oak Engage

Oak Engage

Verified Company

Newcastle upon Tyne, United Kingdom

4 days ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We're Oak and we're on a mission to make the experience of communicating with employees simpler, easier and more streamlined than anyone else.

We believe there is a better way to use technology to engage employees, cut through the noise, and inspire action that puts people at the heart of organisations.

At Oak we pride ourselves on hiring great people and providing an amazing workplace culture for everyone. We know how important it is that you feel trusted, encouraged and supported throughout your career.

That's why at Oak we place a huge emphasis on people, making sure that you as an employee are given everything that you need to thrive in your new role.

From growth and development, to making sure that your voice, ideas and opinions are heard - we value our staff as individuals and recognise all contributions as a critical element to our wider success.

We're looking for an analytical and forward thinking marketer to join Oak Engage. You will be responsible for driving acquisition and working towards key OKRs. The Performance Marketing Lead's responsibility will cover SEO, PPC, and the data management and data optimisation of these areas. You will primarily be responsible for implementation, planning, strategising and reporting across these areas. You will be responsible for guiding strategy and providing insights driven by the data that you oversee.

As the Performance Marketing Lead, you will be in charge of monitoring and optimising marketing performance providing guidance and actionable insights where necessary.

Your role will be to drive conversions at optimal costs per acquisition. A keen eye for detail and data analysis would be a winning trait for this role.

Key Responsibilities

Creating and delivering a strong performance marketing strategy & execution plan
Managing budgets and advertising campaigns across all digital channels to drive strong return on investment and efficient CAC
Ensuring successful planning, execution, optimisation for key OKRs via paid, organic & owned media channels

General Duties

Develop key initiatives with the Demand Generation MGR develop and oversee overall performance marketing strategy
Create and manage Google Ad campaigns. (SEM)
Ensure top organic search ranking positions (SEO)
Regularly review and optimise all advertising campaigns for positive ROAS
Manage Google Analytics/Google Search Console/Ahrefs and more to track and measure all marketing campaigns
Developing and managing digital prospecting and remarketing campaigns
Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands' digital channels and assets

Requirements:

2 years experience in SEO/PPC/data management.
Keen understanding of how to manage, interpret, present/report on and leverage data.
Excellent written and verbal communication skills.
Multichannel digital campaign management experience.
Driving marketing success from customer insights.
Able to distil complex analyses into easytoconsume business insights.
Proactive and eager to learn attitude, with the capacity for initiative.
Resultsdriven with the energy and resilience to make things happen.
Experience using Ahrefs/Moz or equivalent.
Experience using Google Ads/Linkedin Campaign Manager.
Experience using Google Search Console.
Track record of demonstrating positive change through data interpretation.
Adaptive and future focused, looking for new ways to improve our performance marketing.

Benefits