Head of Channels - Edinburgh, United Kingdom - Gilchrist Recruitment Parntership

Description

This is a career making client side role within a B2B / Trade environment for a capable and experienced Head of Channels / Senior Marketing Manager to be based out of the Edinburgh office (hybrid).

The Head of Channels (HoC) is responsible for leading the team that manages the planning, delivery and analysis of all trade communications and marketing activity.

This boils down to understanding and engaging the right (multiple) stakeholders, with the appropriate content, through the right channel, at the right time.

As a member of the organisational Leadership Team, the HoC supports the delivery of the organisation's strategy, ensuring effective and synchronised organisational planning and performance.

As head of function, the HoC leads the organisation's work to meet key high-level objectives, with a primary focus on
digital channel strategy.

Day to day:

• Playing a lead role in delivery of digital channel strategy:

o Drilling down into the brand and target audience; analysing/optimising every touch point across the customer journey for maximum engagement.

o Playing a pivotal role in improving the data input/output from CRM systems

• Being a champion for stakeholder engagement.
• Being a key member of the leadership team
• Managing up to six direct reports.

Accountabilities / KPI's:

• Accountable for the organisation's Channel activities, with up to six direct reports.
• Collaboration:

o Work seamlessly with the Head of Communications, to ensure the wider Comms team achieves strategic goals and ambitions.

o Work with the wider Comms team to oversee any agency procurement processes and manage strategic relationship with partners, ensuring high quality outputs and value for money.

o Work closely with wider Comms team and other functions within the business to gather service and customer insights required to feed the channel marketing strategy.

• Translating strategic goals:

o Contribute to the strategic development of organisation goals and create and deliver aligned annual goals for the marketing team, ensuring they are understood, accepted, and fulfilled by the staff.

o Oversee implementation of channel campaigns and delivery of content marketing strategies that help build the organisations' Share of Voice/Search (SOV/SOS) and pursue engagement targets.

o Effective decision making.

o Make effective and commercially aware decisions to the level of your responsibility and contribute to Executive decision making to maximise wider organisational performance.

• Managing individual and team performance:

o Lead and develop your team to successfully deliver individual and team goals and contribute to organisational objectives, meeting high standards, ensuring effective and continually improving performance and alignment to the organisation's values framework.

o Manage strategic development of key channels, includingo Establish reporting models by consolidating all current reporting, setting benchmarks, modelling campaign targets and communicating analysis with Exec and other functional leaders.

o Create, monitor and deliver annual team success measures to maximise the team's contribution to the the organisation's Corporate Plan, ensuring projects are managed effectively, and monitoring and reporting on progress to your Executive Director.

• Managing resources and budgets (circa £200,000 per year budget):

o Create and manage the Channel budget, allocating resources efficiently and effectively to manage costs and maximise performance, dealing promptly with resource inefficiencies and opportunities.

• Leading continuous improvement:

o Leading and supporting the team in working innovatively to continually improve service to industry and contribute to the leadership of wider organisational changes and improvements by constantly improving internal engagement with CRM, to enhance the value of data/output.

As a head of service, drive improvement in all areas of stakeholder communications, setting strategy in the areas of channel marketing.

This will include six key areas:

Website, eMarketing, Audience

intel, CRM, Brand and Social media.

• Partnership working:

o Build and manage relationships with key, internal stakeholders to maximise the impact of your Team and the wider organisation in serving industry, and work collaboratively with the Management team and other key individuals and teams internally.

• Stakeholder communications:

o Understand stakeholder personas and lifecycles by managing rigorous audience intel, driven by insight. Leading to identifying, evaluating and recommending relevant stakeholder propositions - owning and evolving the organisation's brand strategy over time.

• Maintain a regular communications programme to ensure the benefit of your work is available to relevant internal and external stakeholders.

Planning and organising

• Having a degree of autonomy within the confines of the Corporate Plan and budget and people resources, the Head of Team will liaise