Marketing Communications Executive - Castleford, United Kingdom - Castleford Tigers

Description

• Develop and implement the company's marketing and communications strategy.
• Effectively manage and be responsible for all Castleford Tigers Foundation (CTF) social media platforms and websites.
• Create and update content for CTF.
• Make use of marketing tools including Canva, Hootsuite, Eventbrite, SharePoint, Mailchimp and Survey Monkey to generate weekly content timelines.
• Working with the department to; create, write, proofread and distribute press releases.
• Liaise with local press and media to provide positive coverage across the community.
• Liaise with Castleford Tigers to create and distribute content for matchday programme (Community section only).
• Liaise with Castleford Tigers RLFC coordinating Communitybased player appearances and ambassador roles in conjunction with Foundation sponsors.
• Attend player appearances supporting relevant department(s).
• Support staff with the creation and design of marketing and media content.
• Liaise with partner organisations to develop marketing and media content; Flyers, Posters, Videos, Photos etc.
• Organise a calendar of marketing events / campaigns.
• Coordinate the delivery of marketing events / campaigns.
• Ensure brand of CTF is visible at events, campaigns and sessions.
• Generate strong brand awareness across all communication platforms.
• Promote all programmes, projects, initiatives and fundraising opportunities.
• Work with CTF partners to promote all projects/programmes whilst maintaining good working relations.
• Provide CPD to staff internally on how to use the trust social media platforms successfully.
• Attend projects, programmes and sessions to obtain relevant content related to Marketing and Communications role.
• To represent CTF at internal and external meetings and events when required.
• Undertake market research and establish the best way to reach target groups.
• Deal with enquiries and general daytoday liaison with customers, colleagues and partners.
• Other duties as reasonably requested by member(s) of the senior management staff.

• To undertake training which is consistent with the general level of responsibility of this job.
• Present a professional image/manner when dealing with internal and external contacts and partners.
• Active participation on continuing professional development and the appraisal process.
• To support CTF and Castleford Tigers RLFC in their aims and objectives at all times.
• To ensure compliance with all relevant policies, including health and safety and Safeguarding policies.
• To ensure compliance with all relevant legal, regulatory, ethical and social requirements.
• To build and maintain good working relationships both internally and externally.
• Maintaining a professional image at all times when representing CTF and Castleford Tigers RLFC.
• To keep confidential any information gained regarding the Charity, Club and its personnel.
• To always maintain a flexible approach to work.
• To undertake other duties and responsibilities as required such as matchdays & evening/weekends.
• Promote equal opportunities in recruitment, delivery and overall assessment.

• Excellent verbal and written communication skills.
• Ability to think clearly, creatively and imaginatively.
• Positive attitude and strong focus on teamwork.
• Ability to communicate with people from all backgrounds.
• Ability to build and maintain positive working relationships.
• Focused on achievement, targets and continuous improvement.
• Demonstrate a high degree of flexibility and confidentially.
• Capable of presenting information, orally and written.
• Have skills to plan, organise and present information.
• Ability to work under pressure and to tight deadlines.
• Ability to work on own initiative.
• Competent IT skills.

• Experience of creating and publishing content for either a third sector, sport or charitable organisations preferable, but not essential.
• Experience of creating and managing social media campaigns across Facebook, Instagram, Twitter and LinkedIn.
• Experience of using Photoshop and (or) alternative photo and video editing software
• Willingness and ability to travel to our various sites as required
• Experience of publicity/promotion of initiatives and events.
• Experience of working within the professional sport clubs preferred.
• Full driving licence and the use of a vehicle

• Company events
• Company pension
• Onsite parking

• Monday to Friday

• Castleford: reliably commute or plan to relocate before starting work (required)

• GCSE or equivalent (