Head of Marketing - Stoke-on-Trent, United Kingdom - Intro Personnel Permanent Recruitment

Intro Personnel Permanent Recruitment

Verified Company

Stoke-on-Trent, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Reporting to the MD, this exciting role will be responsible for increasing revenue, profitability, brand awareness and reputation by developing and executing robust and innovative marketing strategies.

HEAD OF MARKETING

STOKE ON TRENT AREA

PERMANENT - FULL TIME (9AM - 5.30PM MON-FRI)

UP TO £62.5K DOE PLUS BONUS

EXCELLENT BENEFITS INC 34 DAYS HOLIDAYS PER ANNUM AND PRIVATE HEALTH CARE

THE ROLE

Develop short and longterm strategies to establish and position the business brands as well as providing clear guidelines for brand protection
Oversee and approve all marketing material to ensure business brand messages are strong and consistent across all channels
Creating content and delivering the marketing plan
Manage and develop the Marketing Team
Analyse consumer behaviour to help define and deliver the desired customer experience
Coordinate all media contacts and ensure the business gets print and digital coverage
Work with key stakeholders to provide engaging material to assist growth
Organise, support and/or attend meetings, events and conferences
Manage relationships with the corporate partners of the business
Research products & services, competitors & emerging trends to identify new opportunities
Recommend new and/or improved website functionality
Drive qualified volume traffic to website by providing rich consumer engagement utilising a variety of techniques across multiple marketing channels

WHAT WE ARE LOOKING FOR

A proven track record across the full marketing spectrum including successful delivery of B2B and B2C Marketing Strategies and campaign implementation within a highgrowth and/or retail environment
Proven Brand Management experience and strong creative ability
Excellent leadership and management skills able to influence and present confidently to Directors and key stakeholders
Analytical, numerically literate, organised and with an impeccable eye for detail
Marketing Degree or industry/specialist equivalent preferable with solid knowledge of web analytics and up to date, solid working knowledge of digital platforms, integration and SEO