Marketing Operations Specialist - Theale, United Kingdom - Bottomline Technologies

Bottomline Technologies
Bottomline Technologies
Verified Company
Theale, United Kingdom

1 month ago

Tom O´Connor

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Tom O´Connor

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Description

Position Title:
Marketing Operations Specialist


Location:
Theale, Hybrid


Who Are We?
Bottomline Technologies are transforming business payments and processes for companies and financial institutions around the world. Obsessed with removing complexity and allowing people to simply _Pay and Get Paid_. Automating and digitising all that is possible. Every day. We empower customer satisfaction through growth is new markets.


Culture and Values


We are a team of people who are strongly committed to maintain our fantastic culture, and ensuring our values and principles are lived out daily.

We share ideas, innovate together and support each other personally and professionally in order to delight our customers Working collaboratively with customers, partners and each other, we achieve a common goal of exceeding customer expectations.


Position Summary

  • Engage with the Marketing Segment, Digital and Demand Programs Team and inform them of best practices regarding campaign creation, performance and tactic mix
  • Work directly in the related systems (e.g. Marketo, Google Analytics, Salesforce, ON24, etc.) to develop and manage the endtoend marketing program lifecycle
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, and programs/campaign ROI
  • Work with data to help upload lists, recommend audience builds and guide targeting for campaigns and tactics
  • Work closely with Marketing Operations team members on broader projects
  • Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the MAP
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, and programs/campaign ROI

Required Skills:


  • Bachelor's Degree in Marketing, Computer Science, Data Management or similar technical degree
  • 35 years of experience in Marketo
  • Knowledge of B2B Marketing concepts such as SiriusDecisions or Revenue Marketing
  • A strong knowledge of digital marketing industry standards and best practices
  • Be comfortable with database management and best practices
  • Familiar with functionality of Preference Center and Double-OptIn Programs
  • Excellent with project/time management skills and the able to manage multiple priorities
  • Knowledge and experience of Salesforce and Marketo Integration
  • Team player with outstanding interpersonal, verbal, and written communication skills required
  • Knowledge of database management and best practices
  • High level of attention to detail is essential; must be metricsdriven and resultsoriented with demonstrated analytical skills
  • Confident, fearless selfstarter with the ability to work independently as well as collaboratively

Preferred Skills:


  • Knowledge of technical data management, report architecture, reporting tools such as Tableau, Excel, PowerBI
  • HTML, CSS and Marketo Syntax
  • Marketo Certification preferred
  • Leandata Certification is a nice to have
  • Bottomline are proud to be an equal opportunity employer. We are committed to treating all individuals in a fair and equal manner by creating an inclusive and open environment for all employees._
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