Mobile App Marketing Lead - Eastleigh, United Kingdom - B&Q

B&Q
B&Q
Verified Company
Eastleigh, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

About the role

Mobile App Marketing Lead

Permanent

£45,000 - £50,000 + Bonus + Pension + BUPA + ShareSave + 6.6 weeks holiday + hybrid working

Home Based with occasional need to visit Southampton, Store Support Office
We believe anyone can improve their home to make life better.

From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they'll love.

Join us as a
Mobile App Marketing Lead and you'll be a big part of this.


Key responsibilities

  • Deliver awardwinning app growth marketing strategies through planning, execution, campaign management, and performancebased measurements to boost B&Q's mobile apps installs, users, and revenue.
  • Bring a dataoriented, performance mindset to establish, monitor, track and manage critical KPIs to achieve install, user, ROI, and revenue goals, relentlessly iterating to optimise performance and results based on data and insights.
  • Work in a matrixteam way to influence internal and external colleagues to guide app feature development, UX improvements, app optimisation experiments, feature testing and content creation that delivers a premier ecommerce experience.
  • Partner with performance, creative, SEO and agency teams to educate and establish unique ASO offerings within a wider holistic app strategy.
  • Work closely alongside specialist third party agencies to interpret data and deliver a strategy to leverage organic tactics that drive traffic through website/landing page optimisation, social, search, blog, PR, and other channels.
  • Expand organisational, senior management and colleague understanding of the power of mobile apps and the potential for profitable channel growth, through clearly communicated industry knowledge and findings from strategies and initiatives.
  • Ideate with tech development, business transformation, data science teams to drive growth through innovation.
  • Consult both internally and externally on the opportunities and challenges with regards to tech stacks and developments within the space

Required skills & experience

  • Marketing or Business qualification ideal but not essential (e.g., CIM, Marketing Degree)
  • Project Management qualification beneficial but not essential
  • Direct experience leading and managing multichannel performance marketing for mobile apps, with proven results in growing app performance in both user base and monetisation.
  • Proven track record of delivering significant customer acquisition growth and optimisation across all key mobile app metrics.
  • Strong understanding of consumer brand advertising strategies in the digital and hightechnology B2C mobile and social space
  • Significant experience working alongside digital advertising and display campaign teams, including ad platforms such as Facebook, Google, and mobile ad networks.
  • Handson experience with leading app analytic tools like Google Analytics, AppsFlyer, , and/or others
  • Ability to think strategically and execute methodically, while also demonstrating the ability to be a creative problem solver who is passionate about trying new ways to break through the clutter of the mobile app marketplace.
  • Proven ability to work effectively in a fastpaced, goaloriented environment.

What's in it for me?
As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more


As part of a great team, you'll be supported to grow and encouraged to explore new career directions within the business and the wider group.

And, because you'll be inspiring great things for our customers and the whole business, you'll do work worth caring about.

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