Marketing & PR Associate - London, United Kingdom - Ralph Lauren

Ralph Lauren

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Position Overview

We are seeking a passionate and highly motivated Marketing & PR Associate to join the exciting EMEA Marketing & PR department supporting the Partner Territories region this growing region encompasses over 25 countries across the Middle-East, North Africa, Eastern Europe, India & LATAM regions.

You will contribute to the Partner Territories Marketing & PR team, in terms of Marketing & Communication strategy and calendar, event coordination, direct Marketing & PR, reporting, and customer knowledge and research - and the scope of the role encompass both the Polo Ralph Lauren, and Ralph Lauren Luxury brands, as well as key Brand Lifestyle campaigns.

Essential Duties & Responsibilities

Working within the EMEA Marketing & PR department in London, you will learn to implement a regional Marketing & PR plan which is both brand appropriate but market right in order to acquire and secure the loyalty of our clients in our stores and online.
Reporting to the Partner Territories Marketing & PR Manager, you will:
Participate in the elaboration of the seasonal Partner Territories Marketing & Communication strategy for your region (LATAM, Israel, Northern Africa & Eastern Europe)
Track costs & budget spends in the remits of your region
Plan & Coordinate Marketing & PR initiatives in the regions within remit
Track and analyze sales results, customer & competitors' trends and purchasing habits
Liaise with key business partners, event hosts, charities, PR agencies, stylists/editors, and RL departments, reacting quickly and efficiently to Marketing & PR related requests.
Coordinate gifting and POS material orders for wholesale and retail accounts
Assist the Partner Territories Marketing & PR team in organizing all the logistic surrounding Marketing & PR initiatives and events:
Pre-event duties include briefing and printing invitations, coordinating translations, liaising with suppliers and other key event contacts, ordering gifts, booking catering, casting models, producing, and maintaining up-to-date guest lists and sending Event Precaps
Postevent duties include preparing sales analysis recap, monitoring online and offline exposure, tracking customer sales evolution and preparing weekly presentations.
Manage Marketing & PR intern ensuring, amongst the intern's responsibilities, that all daily, weekly and monthly PR monitoring and reporting are carried out correctly, thoroughly and by deadline

Experience, Skills & Knowledge

Relevant experience or education in Marketing & PR, Market Research, Economics or Business Management
2 full strategic cycles in a Marketing & PR assistant or coordinator role involving project management, coordination, and analysis work (FMCG, Fashion, CRM)
Languages: English professional and written required (Spanish is a bonus)
Strong business sense and analytical capacity
Creative thinking skills and proactivity in bringing new ideas and concepts
Curiosity and understanding of the luxury industry and competitors' activities
Detailoriented with the ability to work well under pressure in a fastpaced environment
Excellent communication skills, both verbal and written
Advanced Excel & PowerPoint skills