Marketing Director - London, United Kingdom - EMR
Description
A global risk management specialist based in London is seeking a Marketing Director to design to design and execute the marketing strategy across a number of key strategic countries.
This includes development of strategic messaging, brand awareness, digitaland visual marketing, media relations and social media.Responsibilities:
- Design and deliver a strategic marketing plan aligned to global strategy luding financial advocacy and inclusion, data led insights, new product launches, client partnerships, sector leadership and business development
- Develop and share digital and visual marketing content
- Develop our news flow in partnership with the PR agency including leading our fintech and partner announcements, commissioning research, initiating local stories and localising regional/worldwide news releases and publications on anything from credit intelligence,financial technology to sustainability and social impact initiatives
- Build effective and trusted relationships at all levels of the business and work collaboratively with each of the business units in preparing briefs, messaging, and presentations as needed
- Support key enterprisewide initiatives by developing and advising on communications approaches to enhance team member and stakeholder engagement
- Development of our strategic marketing capability to drive new funding in alignment with brand and business development of new products and services.
Requirements:
- Significant Marketing Communications experience in B2B financial services or professional services
- Demonstrated ability to develop and implement a successful digital communication strategy
- Knowledge and understanding of the media and an ability to advocate and represent the organisation
- Excellent written communication and copy writing expertise, plus great presentation skills and creativity
- Considerable project management and change management experience, including knowledge of how to bring new programs and products to market
- Excellent interpersonal skills and ability to engage and collaborate with a diverse range of internal and external stakeholders
- UK experience is essential
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