Marketing Automation Campaigns Executive - Oxford, United Kingdom - University of Oxford

University of Oxford
University of Oxford
Verified Company
Oxford, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Marketing Automation Campaigns Executive

Grade 5:
£28,131 - £33,348 per annum

Permanent
Saïd Business School is recruiting for a Marketing Automation Campaigns Executive reporting to the Marketing Automation Campaigns Manager.

The School uses Salesforce as its CRM system. Marketing Cloud, Salesforce's marketing automation software, supports the School's business development and cross sales activities.

A dedicated Marketing Automation Campaigns Executive is now required to assist with the rollout of the software across several programmes and to work with the various Programme and Centre marketing teams setting up user journeys and running student recruitment campaigns.

Reporting into the Marketing Automation Campaigns Manager, the role holder will provide guidance and best practice for developing campaigns, designing landing pages and scoring methodologies, refining prospect personas and producing metrics.


A few of the responsibilities:

  • Support the management of the Marketing Cloud platform by lookingafter the Approvals Workflow, proactively gathering marketing requirements, identifying and remediating issues to ensure timely and flawless marketing campaign executions
  • Support campaign development lifecycles including data management, data processing and campaign automation
  • Guide the Programme Marketing teams in defining segmentation needs and help build universe and relevant segments for marketing campaigns

What We Offer
Your happiness and wellbeing at work matters to us, so we offer a range of family friendly and financial benefits including:

  • Flexible hybrid working
  • An excellent contributory pension scheme
  • 38 days annual leave
  • A comprehensive range of childcare services
  • Family leave schemes
  • Cycle loan scheme
  • Membership to a variety of social and sports clubs
  • Discounted bus travel and Season Ticket travel loans
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