Product Marketing Manger-healthcare - Wombourne, United Kingdom - SF Group

SF Group
SF Group
Verified Company
Wombourne, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
Hybrid, can work remotely but must attend 1-2x a week

WV5

£65K

Must have Healthcare and Software experience

Main Duties and Responsibilities (list details)

  • Develops and executes the strategic and tactical marketing plan in line with the global strategic vision and mission. Solutions include Nurse Call, Healthcare Analytics, Healthcare Messaging and RTLS solutions
  • Responsible for developing and executing new proposition launch and line extension plans including customer segmentation and targeting, development of value proposition, positioning and key messages.
  • Responsible for Portfolio Life Cycle management: new propositions, deletions, pricing guidelines, customer experience and onboarding potential 3rd party products and solutions
  • Market expert; Understands / interprets customer needs, anticipates market changes, competitor activity and trends and adapts strategy accordingly.
  • Engages with thought leading individuals, organisations and trade associations to develop effective Market Access strategy
  • Commissions, collects and interprets customer insight through regular VOC activities to enable new proposition development ensures UK customer insights are communicated to relevant internal stakeholders to drive product/service development.
  • Develops KOL strategy and nurtures relationships with key UK thought leaders, trader organisations and medical societies to reinforce service/ product positioning and key messages and drive growth through advocacy.
  • Development of promotional tools, collaterals and training materials and promotional activities to support sales force activities to coincide with two selling cycles per year
  • Development and implementation of customer training and education plan to support marketing campaigns utilising live events and digital media and aligned to selling cycles
  • Development of clinical and PR publication plan to support brand strategy
  • Collaborate with UK Commercial to implement campaigns including customer targets, engagement plans and sales force KPIs.
  • Work with MarComms team to develop and implement UK communication plan including advertising, trade shows, customer focus groups, digital and social media. Implement KPIs to track campaign performance and ROI.
  • Provides ongoing support for proposition management postlaunch.
Competencies

  • Constructive Teamwork: cooperates well with others; shares knowledge, experience and information; supports others in the pursuit of team goals; values differences.
  • Effective Communication: communicates in a clear, precise and structured way; speaks with authority and conviction; presents effectively.
  • Influence: challenge and influence others; makes an impact; convinces and persuades others; promotes plans and ideas successfully.
  • Initiative and Responsibility: acts on own initiative, makes things happen and accepts responsibility for the results.
  • Innovation: produces fresh and imaginative ideas and solutions; breaks away from tradition; promotes change and novelty; eliminates nonvalued added activities.
  • Professional Expertise: demonstrates specialist knowledge and expertise in own area; participates in continuous professional development.
  • Time Management and Prioritisation: demonstrates skills in time management and delegation; prioritises according to demands and allocates resources effectively; has the ability to multitask.
  • Analysis and

Problem Solving:

quickly understands and analyses complex issues and problems; comes up with sound and rational judgments to ensure the right decision is reached.


  • Delivery drives towards achieving results and holds others accountable to commitments
Proficiencies

  • Professional degree or equivalent in Health, Life Sciences or Business.
  • 5 years B2B or B2G marketing experience sales experience preferable.
  • Proven product marketing expertise within the health and/or care sector
  • Experience of developing and marketing solutions based brands
  • Experience developing strategic marketing plans that drive customer lifetime value.
  • Business development experience identifying and developing new markets.
  • Development of value proposition based marketing campaigns based on customer and end user/patient journey throughout the continuum of care.
  • Ability to identify data gaps and develop publication plans in conjunction with Technical Product Management and Commercial Teams
  • Ability to build relationships with KOLs and relevant infrastructure, medical and care societies.
  • Successful track record in programme management & product launch
  • Proven track record of executing projects and tactical plans.
  • Ability to interact with customers at differing levels including C-Suite and industry thought leaders.
  • High level of business management and financial acumen.
  • Willingness to travel globally ~30%
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