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  • Visual Merchandiser/Trainer - London - Swatch Group

    Swatch Group
    Swatch Group London

    3 weeks ago

    Default job background
    Description

    The Swatch Group is an international organization that designs, manufactures, and sells finished watches, jewelry, watch movements, and components.

    They supply nearly all the components needed by their 18 watch brands and also provide movements and components to third-party watchmakers in Switzerland and worldwide.

    The company is a key player in the manufacture and sale of electronic systems used in watchmaking and other industries.

    Longines

    Elegance, tradition, and performance are at the heart of Longines' DNA.

    Job Description:

    To ensure all Longines products meet brand standards in your region, maximizing sales.

    This field-based role involves creating and delivering brand training strategies across the business.

    Main Responsibilities:

    1. Optimize the visual representation of the Longines Brand in Longines Key Account stores.
    2. Maintain retail staff's knowledge of brand, products, collections, and associations through education and training.
    3. Develop strong relationships with retail staff and regional management to promote the brand and products.
    4. Analyze listings to ensure complete product ranges are displayed, with up-to-date POS, promoting new collections and key lines.
    5. Communicate with stores to reflect advertising campaigns, brand sponsorships, or promotions on POS.
    6. Gain a comprehensive understanding of Longines wholesale accounts through analysis of performance and KPIs.
    7. Continuously improve sales performance by offering trade support, training, and/or new merchandising initiatives.
    8. Serve as a Longines ambassador to key retail staff, maintaining the brand's image in your region.

    Key Tasks:

    Display/Merchandising:

    1. Optimize display opportunities and find creative solutions for in-store and in-environment displays.
    2. Implement bespoke and off-the-shelf merchandising to maximize the brand and create store images that provoke and instigate sales of Longines watches.
    3. Present new product launches and collections at retail level in line with new season launches.
    4. Manage ranges and stock in-store to ensure consumers have ready access to products (displaying stock room stock where appropriate).

    Training:

    1. Support Longines points of sale within your region through regular local and regional training sessions, agreed upon with the National Trainer and Visual Merchandising Manager.
    2. Push e-learning completion among wholesale account staff, regularly reporting progress to the National Trainer and Visual Merchandising Manager.
    3. Ensure retail staff can demonstrate a good knowledge of the Longines Brand.
    4. Use training tools to successfully educate and motivate retail staff.
    5. Provide up-to-date training information on new products/sponsorships to stores.
    6. Manage the brand ambassador program and prioritize training.
    7. Produce training materials and keep information current.
    8. Achieve standards of performance in product knowledge when:
      1. A complete product demonstration (prices, trade price, and RSP, stock availability) is available at each call, highlighting brand benefits.
      2. Training information material is made available to retail staff.
      3. Worldwide warranty and After-Sales Service benefits are explained.

    Planning:

    1. Be responsible for detailed planning to ensure the effective running of active accounts and the effective use of available merchandising time.
    2. Achieve standards of performance when:
      1. An annual Business Plan is prepared and implemented throughout the year.
      2. All relevant merchandising and training aids are readily available and used, if necessary, in each call.

    Administration:

    1. Maintain informative and up-to-date filing systems on each wholesale account.
    2. Ensure timely application of paperwork and reporting structure, including forward journey plans, shop-in-shop reports, monthly market trends reports, competitive analysis, etc.

    Business Management:

    1. Develop and build relationships with retail staff in selected domestic retail chains.
    2. Gain a complete knowledge and understanding of key accounts, including sales performance, stock holding, and competitor activity.
    3. Analyze Sell Out information, including ASP by account, to increase overall performance using brand and product knowledge.
    4. Schedule regular meetings with area managers and agree on business strategy and recovery plans by account.
    5. Present relevant account information to the wider Longines UK team at monthly VM meetings and quarterly Sales meetings.

    Communication:

    1. Build close working relationships with the National Trainer and Visual Merchandising Manager and all members of the Longines Brand teams to maximize opportunities and maintain regular communication about existing accounts.
    2. Provide regular and ongoing feedback to the National Trainer and Visual Merchandising Manager on the portfolio of accounts you are responsible for, including:
      1. Competitor Activity
      2. Brand line-up changes
      3. Consumer/staff incentives in place
      4. Issues
      5. New Business Opportunities
      6. Personnel movements

    Competitor Activity:

    1. Maximize Longines brand display opportunities versus the competition.
    2. Negotiate additional brand exposure in key retail environments that align with the Longines brand image.
    3. Regularly pass relevant competitor activity and information to Head Office.

    Promotional Activity:

    1. Support pre-agreed incentives and promotions at retail level.
    2. Support new store openings.
    3. Attend brand sponsorship events and invite relevant retail customers within your region when appropriate.
    4. Implement promotional activities, such as customer competitions and staff incentives, in accordance with Head Office Plans.

    Key Skills:

    1. Fully qualified driver
    2. Self-starter with excellent attention to detail.
    3. Good planning and organizational skills.
    4. Strong coaching skills and experience with staff development.
    5. Good English language skills (both written and spoken).
    6. Proficiency in Excel, Word, and PowerPoint.
    7. Previous experience in a similar role within the prestige/luxury retail sector.
    8. Willingness to travel regularly within the south region and overnight stays when required.

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