Paid Search Specialist - Cardiff, United Kingdom - International Baccalaureate

International Baccalaureate

Verified Company

Cardiff, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Paid Search Specialist

£35,000 - £43,000

Full-Time Permanent

IB (International Baccalaureate) Global Centre, Cardiff
**Hybrid or Remote working opportunity

About the IB

If you're looking to work for a global organisation with a meaningful mission, and with colleagues all over the world, then the International Baccalaureate (IB) may have the ideal opportunity for you The International Baccalaureate provides world-class educational services to over 5,500 schools across 159 countries.

A career at IB is not just a job; it's an opportunity to work with an innovative world leader in education services and contribute to our 50-year mission of creating a better and more peaceful world.

About the Job

The Paid Search Specialist role is a recent addition to our Global Marketing Team, providing a unique opportunity for someone to pioneer the development and execution of impactful paid search campaigns across diverse search engines, platforms and channels.

The Paid Search Specialist will work closely with Global Marketing colleagues to plan, execute and refine targeted digital marketing campaigns with the goal of driving targeted traffic, enhancing brand visibility and achieving measurable business objects.

We offer a Flexible-Working Schedule with our core hours being 10am-12pm and 2pm-3pm, meaning you can flex your hours between 7am and 7pm to suit your professional and personal needs.

Key Responsibilities

Designing, implementing, and managing PPC search campaigns across multiple search engines (e.g., Google Ads, Bing Ads) to maximize website traffic, lead generation, and conversions.
Conducting comprehensive keyword research to identify highperforming keywords and negative keywords to optimize campaign performance.
Developing compelling and relevant ad copy and creative assets, ensuring adherence to brand guidelines and best practices.
Monitoring and analyzing campaign performance, identify trends, and make datadriven recommendations to improve key performance metrics such as clickthrough rates (CTR), cost per click (CPC), conversion rates, and return on ad spend (ROAS).
Continuously optimizing campaigns through A/B testing, bid adjustments, landing page optimization, keyword expansion, and other optimization techniques.
Collaborating with crossfunctional teams, including copywriter, designers, and other members of the marcomms team, to align PPC campaigns with overall marketing initiatives. Monitoring and managing campaign budgets, ensuring effective allocation and optimization of ad spend.

About You

Directly accountable for designing and executing PPC and SEO / Search Engine Optimisation campaigns within a current or previous role.
Indepth working understanding of PPC advertising platforms, including Google Ads and Bing Ads.
Proficient in using PPC tools, bid management platforms, and analytics tools to monitor and optimize campaign performance (e.g., Google Analytics, Google Ads Editor).
Analytically minded with the ability to interpret complex data to drive actionable insights and recommendations.
Solid understanding of keyword research, audience targeting, and ad copywriting best practices.
Excellent team player with the ability to develop effective working relationships on a Global scale across different time zones. Excellent Written and Verbal English (fluent)

In addition to your salary, we offer an attractive range of benefits including:

10% employer pension contribution.
Enhanced family friendly benefits.
25 Days annual leave, plus public holidays, with the option to buy up to 5 days additional annual leave.
Life assurance 4x annual salary.
Paid volunteering leave.
Excellent continuous professional development.
Additional 1.5% of salary as a flexible benefits allowance.
Health and wellness schemes.
Cycle to Work scheme.
Discounts on a range of products, including days out.
Cash back opportunities available from a wide range of retailers.
Employee Assistance Programme. Free onsite car parking.

Applications will be accepted until **11:59pm, 27 May 2024