Digital Marketing Manager - London, United Kingdom - EMR
Description
My client is a leading provider of enriching educational experiences to students across the world seeking a
Digital Marketing Manager to join their team.
A Digital Marketing Manager will be responsible for driving high-quality student leads and sales through PPC campaigns across search engines and social media.
A Digital Marketing Manager will:
- Manage Google Adwords, online display marketing, Facebook Ad Manager, TikTok Ads, and LinkedIn Ads account.
- Be responsible for strategy for prospecting and retargeting campaigns across channels.
- Set up UTM tracking links, pixels, and relevant systems to track lead journeys.
- Produce highconverting landing pages in collaboration with freelance designers.
- Monitor, analyse and report on existing PPC campaigns across channels, suggestion optimisations where needed.
Responsibilities and skills:
- At least 3+ years of proven experience in digital marketing or PPC role.
- Experience with Google Adwords, Facebook Ads, and Google Analytics.
- Track record of developing and implementing digital marketing strategies.
- Knowledge of SEO and digital marketing concept.
- Excellent reporting and analytical skills.
- Handson experience with Google Docs and WordPress.
- Strong technical knowledge of HTML and web publishing is a plus.
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