Senior Account Executive - Manchester, United Kingdom - FOCUS 5 RECRUITMENT LTD

FOCUS 5 RECRUITMENT LTD

Verified Company

Manchester, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

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Description

Job description:
Senior Account Executive

Salary
Competitive package, including benefits

Job Description:

Reports to an Account Manager and Account Director
The Senior Account Executive's primary responsibility is to service the clients under the direction of the PR Account Manager, delivering positive PR coverage, but is able to do so with much less management and direction than an Account Executive
Additionally, the Senior Account Executive assists the Account Manager in delivering the PR and social media strategies, with a focus on implementation of tasks, e.g. media lists, writing press releases, selling in, but does this to a high standard with fewor no edits or corrections needed
A Senior Account Executive will lead by example, inspiring other Account Executives to achieve their high standards
A Senior Account Executive will support Junior Account Executives, helping them to get through their to do lists and delegating small tasks to them
Senior Account Executives demonstrate the ability to take on more account planning responsibilities, showing awareness of the wider implications of coverage and understanding the need to hit monthly targets
Senior Account Executives should manage their own workload thoroughly and effectively, flagging to Account Managers when it looks like things are not going to get done, or if it looks like targets are not going to be met
Senior Account Executives produce a high standard of work at all times, paying attention to detail and removing the possibility of careless errors

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Key Responsibilities
For the companies clients and projects, the Senior Account Executive is expected to:

Draft press releases and features which need zero structural amends and few or no corrections, e.g. typos
Be able to consistently write to an accurate and professional level, using appropriate tone and language to suit each client, their industry and audience
Secure press coverage for clients, and also have an awareness of whether an account has enough press coverage / is on track to meet monthly objectives
Follow the direction of the Account Manager and Account Director
Possess a can do attitude, willing to roll their sleeves up with a wide range of tasks from admin through to support office functions, e.g. coordinating shopping, ordering stationary, etc.
Identify relevant proactive media opportunities, also recommending strong ideas, recommendations or synopses for these opportunities
Monitor all Response Source queries, identifying relevant opportunities and flagging them to the team within their deadlines, also recommending strong ideas, recommendations or synopses for these opportunities
Take part in newsjacking activity, every week, for every client unless told otherwise ensuring your own and junior members of the team's daily media monitoring is happening, and using this to identify opportunities to place comments, reangle existing newsstories or creating new stories (of any kind) which are both relevant to emerging news events and tie into the client's objectives and overall strategy
Develop and maintain strong relationships with appropriate members of the media
Read the trade and press and national media to build an awareness of wider issues, and also articulate a broader understanding of the wider issues at play surrounding client sectors and media news values
Not only accurately coordinate WIPS and write contact reports but also demonstrate a good understanding of where in the monthly or quarterly cycle activity sits, taking decisions to help hit account targets
Attend networking events, seminars and conferences, including outofhours, as required in order to maintain personal professional development and to build networking skills, contacts and new business contacts
Plan for client meetings and take clients through significant sections of an agenda during client meetings
Contribute to the new business process by suggesting campaign ideas and writing up ideas for proposals to a professional standard