Brand Manager - Farnborough, United Kingdom - YRH Finance Team

YRH Finance Team

Verified Company

Farnborough, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

YRH Finance Team are currently recruiting for an experienced
Brand Manager to join our Central Team in
Farnborough, Hampshire on a Full-Time basis.

Introduction

YRH Finance Team began in 2007 and we've been rapidly expanding ever since. We now have 100+ finance professionals and 130+ clients who we work with every week and month. Our purpose is to help SME business owners be more successful andfeel happier, and we do this by professionalising their accounting function; enabling them to access, and implement, accounting best practice and work with the best finance people - streamlining their accounting process and preparing and explaining financialinformation that positively impacts profit and cashflow.

Salary:
£42,000 - £45,000 (DOE)

Location:
Farnborough, Hampshire

The Role

Your job will be:

Managing the performance of the brand to deliver agreed Key Performance Indicators and goals.
Developing and executing marketing programmes that generate the required number and quality of leads in regions.
Ensuring that brand marketing programmes are well defined and fully aligned with business plan goals.
Contributing to cross functional business processes to enhance lead generation, the customer experience, customer lifetime value and the profitability of the business
Developing, producing and launching social media and internal communication campaigns
Creating and building national, and regional brand marketing programmes and activity to drive awareness, generate ontarget leads to plan and enhance customer lifetime value
Working closely with the wider business teams, in particular the regional partners to create and manage the performance of regional and partner marketing programmes and activities.
Monitoring and reporting on campaigns and channels performance and proposing appropriate actions.
Monitoring and reporting of analytics to track success of channels and produce recommendations to improve channel performance
Annual and quarterly planning, including channel targets for volume of leads, conversion rates and activities
Ownership and development of marketing processes ensuring we're efficient and automating activities appropriately
Liaising and building effective relationships with multiple stakeholders, working crossfunctionally across multiple sites and being able to adapt communications styles accordingly
Attendance at meetings and conferences as required
Contributing to the design, implementation and continuous improvement of agreed marketing processes, systems and lead generation model
Whilst there is no direct people management in this role, the incumbent will be required to show leadership and inspire others to collaborate effectively.
The role holder will also manage change and influence change in others

Experience, Knowledge and qualifications

A qualified [ideally to degree level in business/marketing] and experienced marketing professional with at least 3 years' experience
Experienced in planning, forecasting, budgeting and managing marketing activities in a SME business
Marketing performance evaluation and enhancement
Good understanding and experience in using CRM systems in a marketing context
Able to understand and be experienced in working through both online and offline marketing channels
Be data led, monitor and interpret activity results and take actions to enhance performance
Able to assess, explore and plan for launching new channels and initiatives
Ability to track leads through the marketing and sales funnel, working collaboratively with the sales team to enhance lead generation and conversion performance
Have a keen eye for detail whilst also having a creative eye
Organised, dependable and commercial
Selfstarter, results, and outcome orientated
Open mindset and collaborative approach with a positive attitude
Influencing skills at all levels and across business functions

Assertiveness

Being clear, objective and focused on the right outcomes
Analytical skills to be able to diagnose and develop insightled marketing.

_An excellent opportunity for an ambitious, commercially minded individual to join a highly successful business within a thriving sector._

_Our values define the working environment we strive to create - diverse, supportive, and welcoming of different views. We embrace a culture reflecting a variety of perspectives, insights, and backgrounds to drive innovation. We build talentedand diverse teams to drive business results and encourage our people to develop to their full potential._
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