Senior Direct Distribution Executive Emea - Weybridge, United Kingdom - Royal Caribbean Group

Royal Caribbean Group

Verified Company

Weybridge, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Journey with us Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation & benefits package and excellent career development opportunities each offering unique ways to explore the world

About The Company:

Celebrity Cruises is one of five brands owned by the global cruise company Royal Caribbean Group Celebrity offers a Relaxed LuxurySM resort at sea experience where guests can sail on the world's best places to the world's best places We invite travellers to Journey WonderFULLSM to explore multiple countries one sailing dine in a new restaurant at every meal rest in luxurious spaces designed to the last detail for comfort find their wellbeing miles away at sea all with the world at their service

At Royal Caribbean Group we never rest on our laurels; we constantly strive to improve our work and be at the forefront of the industry The work that we do is exciting challenging and innovative You get to work both independently and as part of a collaborative and dynamic international team We are passionate we are innovative and we are unstoppable

About The Role:

The primary purpose of this role is to support the Direct Sales strategy which will deliver the required growth in Direct volume revenue & channel share via 3rd party distribution channels in the UK&I/EMEA region The role will work alongside all relevant stakeholders to implement strategic initiatives that have been identified across new distribution channels and convert this into meaningful sales activities that aligns with the longer-term distribution strategy of the region

The role will work cross functionally to establish the optimal go to market strategy for new and existing 3rd party distribution channels and implement effective processes to generate new business increases

The role will operate within a predefined framework and following initial implementation will be responsible for continuous improvement in ways of working with 3rd parties and will ensure processes are automated where possible and evolve in-line with RCG's internal system capabilities

The role will help us grow & broaden our Direct distribution presence and work closely with the marketing team locally and in Miami to increase awareness of the Celebrity Cruise brand across the region

Working within the Celebrity Cruises Commercial Team this role will report into the Head of Business Development whilst working very closely with various teams including the Marketing Revenue Commercial IT and Operations teams With direct channels being a key strategic priority for the business this role needs to ensure the initiatives are implemented to a very high standard with accuracy and strong attention to detail

ESSENTIAL DUTIES & RESPONSIBILITIES:

Support the planning and implementation of new direct sales initiatives for new 3rd party business opportunities Support the expansion of the current product portfolio which are not currently in place This area may include but is not limited to 3rd Party Commercial Partnerships across all sectors Associations MICE Tourists Boards Airlines & Travel providers Sports affiliationsTo champion new business initiatives and develop plans to incorporate our new product portfolio effectively into our existing work streams

Eg:
Packaging/Curated Groups To track campaigns
source and analyse reporting to understand levels of success achieved against pre-set targets To monitor and present findings from competitor research
trade partner activity and other travel company's activity to develop our understanding and discover new innovative opportunities To play a key role in developing and activating new Direct customer-facing initiatives including cruise shows ship day visits webinars and other consumer events as agreed

To support and manager an internal lead generation program for Direct business leads To support the promotion and development of driving increased sales via the onboard sales channel for direct consumers Stay up to date with the latest industry trends and competitor activity

sharing with the wider organisation as appropriate Raise PO's
update budget trackers and support the team with financial administration Other duties as deemed necessary to deliver the Direct Distribution strategy in line with agreed business targets
PERSONAL ATTITUDE AND SKILLS:

Highly organised and capable of working in a fast-paced environment

Self-motivation with a can-do attitude
- being action orientated with the ability to learn quickly and understand business priorities

Strong Copywriting skills with excellent attention to detail and accuracy
Analytical skills with experience of extracting and utilising data insights (Ideally from Adobe)
Basic Adobe Photoshop and HTML knowledge an advantage
Strong interpersonal skills and confidence with dealing with internal and external partners
Calm under pressure
Flexible working ho