Digital Marketing Assistant, - London, United Kingdom - Walt Disney World Resort

Walt Disney World Resort
Walt Disney World Resort
Verified Company
London, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Job Title
Digital Marketing Assistant


Department
Walt Disney Travel Company International (WDTCI)


Line of Business
Disney Destinations International (DDI)


Contract Type
Permanent


Location
Hammersmith, London


Reports To
Digital Marketing Manager


Direct Reports
0


Overall Purpose of the Role


Support Disney Destinations International in growing the consumer direct proposition for Disneyland Paris (DLP) UK/IE and support on portfolio activations (WDW O-EMEA and DCL) when required.

Contribute towards achieving the attendance, room nights and revenue goals for DLP through supporting the Digital Marketing Manager and Digital Marketing Executive in all aspects of the planning, development, execution and evaluation of WDTCI marketing initiatives


Areas of Responsibility

  • Support the Digital Marketing Team with the creation of new website content to support the launch of product and offers for DLP and portfolio activations when required.
  • Support the Digital Marketing Executives with setting up new website content across domains using the Content Management Systems.
  • Support the Digital Marketing Executives and the Performance Marketing Executive with the creation of PPC ads.
  • Work closely with the Development and Digital Production Teams, taking an active interest in User Experience best practice, ensuring continuous optimisation of the user journey.
  • Responsible for developing and updating pre
- and post-booking consumer touch points, including guest documentation, collateral and IVR messaging.

  • Undertake content audits to look at recommendations for content improvement and updates, ensuring content is accurate and optimised.
  • Support the wider marketing team with queries and material relating specifically to WDTCI, ensuring product and messaging is accurately reflected.
  • Responsible for the DLP Frequently Asked Questions section of the website working closely with the Operations Team.
  • Take an active interest in SEO best practice and support in SEO optimisation initiatives.
  • Support the affiliate channel for the WDTCI DLP account including production of marketing materials, briefing of marketing initiatives and product updates and giving financial support with the raising of PO's and validating the payable affiliate commissions.
  • Responsible for keeping the Finance Tracking File updated and raising Purchase Orders as required
  • Assist the Promotional and PR team when required to create presence for WDTCI.

Training and Professional Development

  • Operate with integrity, champion change and be a good ambassador for DDI and the wider Walt Disney Company
  • Operate as part of an effective and inclusive team by demonstrating an awareness of others; welcoming and valuing unique perspectives and ideas; offering support, sharing knowledge and best practices in order to contribute to overall departmental commitments
  • Take ownership of your professional development through regular career conversations with your line manager and utilising available resources such as D Learn, instructorled courses and on the job learning
  • Proactively suggest ways to improve departmental performance and processes, leveraging technological tools where applicable
  • Build links with other TWDC functions to develop broader knowledge of the business
  • Promote and maintain an inclusive workplace, championing diversity and inclusion and make use of available resources to extend knowledge and best practice

Areas of Accountability

  • Accountable to the Digital Marketing Manager
  • Accountable for adhering to Disney's best practice guidelines and for ensuring full alignment to brand guidelines where relevant
  • Accountable for cultivating and maintaining productive relationships and collaborating effectively with internal and external stakeholders
  • Accountable for supporting with the delivery of marketing initiatives and working within and tracking budget
  • Accountable for keeping information uptodate across Disney Destinations websites

Experience and Professional Qualifications Required

  • Degree level qualification or equivalent experience working in a similar field. Marketing qualification, beneficial
  • Some previous experience within a digital marketing role in a major multinational marketing environment, beneficial
  • Demonstrated tactical skills related to implementation of marketing plans
  • Affiliate experience/knowledge is desirable
  • Experience using JIRA, beneficial
  • Experience of writing effective and engaging copy, essential
  • Marketing experience across multiple EMEA markets, advantageous

Skills Required:


  • Excellent organisational and prioritisation skills
  • Ability to work across multiple projects in a fastpaced and everchanging environment
  • Strong attention to detail
  • Creative sensibility and flair for writing effective copy
  • Demonstrable presentation skills, virtually and facetoface
  • Proven interpersonal skills
  • Strong writ
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