Performance Creative Strategist - London, United Kingdom - Huel

Huel

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Hey We're Huel and we're pleased to meet you We're going to start by talking about our exciting new
Performance Creative Strategist position, but if you'd like the quick low down on us first including our growth story then just head to the bottom of this page

The North Star vision for this role is to create first in class, compelling ad creative that drives sales and aligns with our brand positioning

The role:

Creating briefs for designers and agencies across paid Meta, Tik Tok, Youtube, Reddit and YouTube that are going to maximize their output. Creative execution is only as good as the brief
Immersing yourself in customer/audience research day in day out reviews, ad comments, competitor reviews, surveys, external research, trends. What problems are people facing and how can we solve their problems creatively?
Coming up with ideas for hooks, angles, visuals, formats that will capture users attention, solve customer problems and drive sales for the business.
Leading creative strategy sessions and brainstorms for our paid social channels and recommending actionable plans for creative off the back of them
Regularly working with our campaign managers on evaluating creative performance to inform future briefs.
Analyzing the performance of creative using our analytics platforms to brief iterative ads and new angles that will have a tangible impact on our new customer numbers.
Ownership of our testing roadmap, briefing new concepts and iterations across all of our paid advertising channels.
Translating your research and insights in a simple and effective way for our agency partners and designers, taking accountability for ensuring our creative strategies are brought to life in a way that will drive immediate sales.

Not yet convinced it's the role for you? Well, then you can click
HERE to read a more detailed job description and learn about the team

What we're looking for in you:

A deep understanding of creative effectiveness and proven track record of developing creative that performs
Expert knowledge of why and how paid social platforms differ from one another
Previous experience developing and leading briefs with creative teams
The ability to communicate a data point into a core customer insight that you can describe in a simple yet inspiring way
An experimental mindset that has been previously applied to creative iteration and an understanding of how small changes to creative can have big impact
Driven by an genuine urge to solve problems in creative ways (someone that intuitively asks the right questions and connects dots)
Experience working with D2C brands either brand side or at an agency.

What do we offer in return?:
We have a high-performance culture which is balanced evenly with world-class well-being initiatives and benefits that are tastier than our Salted Caramel Black Edition (and trust us, that's saying something)

Flexible Fridays - We try to finish at 1pm on a Friday

30 days annual leave PLUS bank holidays

Flexible working - including up to 2 days per week at home

Free Huel to keep you going

2 weeks a year to work remotely from anywhere One week in the Summer and one week at Christmas

Dog friendly. If you've seen Daddy Day Care the movie, that's basically our HQ but for doggo's

Paid Volunteering Days

Monthly gym membership contribution plus free use of our gym at HQ including free group classes. We will also give you your own nutrition plan

Free 1-on-1 therapy provided by
Self-Space.**Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary

Electric Car Scheme with onsite charging when you visit HQ

Cycle to Work Scheme

Enhanced Family Leave

Workplace Nursery Scheme

Huel Academy

Quarterly events to celebrate success - Have you heard about Huelchella?

So what next?:

We are Hueligans:

We're all made up of our Huel DNA, but what makes us unique is our individual differences. We've created a culture of belonging and we celebrate the diversity our Hueligans add to our teams.

We encourage authenticity, different views, and new ideas to enable us to create products that our customers around the world enjoy and love.