Creative Director - London, United Kingdom - The Bridge Consultancy
Description
We are looking for a Creative Director with strong Healthcare / Pharmaceutical experience to work for this creative Healthcare Agency.
Job Title:
Creative Director (CD)
Reporting to:
Chief Executive Officer (CEO)
Role:
- To optimise the quality and output of creative and digital work from the agency.
- To work with the CEO to enhance the reputation of Life and the agency profile.
- To help shape new business opportunities for Life.
Specific Responsibilities:
Collaborating with the Head of Copy on the following:
- Optimising and maintaining the creative standards of the agency, ensuring the development of high-quality work with award-winning potential.
- Day to day responsibility for managing the creative team, leading, and directing the team from concept to project completion.
- Managing job allocation and planning workflow to ensure efficient working and timely delivery.
- Leading creative sessions for project kickoffs. Providing creative and digital ideas from interpreting internal creative briefs, contributing to concept development for new campaigns and creative pitches.
- Leading design/art direction/digital on allocated key accounts and support/oversee on other accounts, alongside the agency creative team and freelancers
- Contributing to creative resource, managing external freelancers when required.
- Coordinating and delegating work on creative pitches, presenting concepts, creative/digital/onmnichannel strategies with rationale at pitches.
- Working with the Client Services Director to ensure full understanding of client strategy and briefs, delivery of solutions that fully answer the communication requirement.
- Working with clients to build trust, understand their needs and deliver effective creative solutions.
- Working with colleagues to develop the "house style" and agency promotion.
- Working with colleagues to maximise the success rate of the agency at pitches and creative awards.
- Working with the CEO and Head of Copy to raise the profile of the agency through blogs and press articles, social media, networking, and attendance at industry events.
Achieved through:
- Inspiring the creative department to deliver consistently good work, setting an example through work ethic, creative expertise, creative output and enthusiasm.
- Building teamwork and a positive spirit in the creative department, providing constructive criticism and encouragement of the creative team.
- Contributing to the creative team's culture and quality standards, helping to elevate the creative and digital level of work and providing quality assurance on all deliverables.
- Collaborating closely with colleagues in all departments to create and develop new business opportunities and ensure the agency is productive and efficient.
- Educating agency colleagues (within and outside the creative team) on creative principles and best practice.
Skills required:
- Leadership and management/mentoring capability in a similar creative role.
- Strong creative and digital abilities.
- Excellent design, art direction and digital skills.
- Problem solving and troubleshooting skills.
- Thorough understanding of clients, the NHS and the pharma industry.
- Excellent understanding of advertising and marketing principles.
- Strong working knowledge of copy, design, brand development and creative/digital processes, understanding of print and production processes.
- Ability to make sound evaluative judgments of creative and digital concepts and convey creative direction to others.
- Ability to communicate effectively, orally and in writing.
- Excellent presentation skills.
- Business acumen.
- Passion, energy and integrity.
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