Senior Research Executive - Dundee, United Kingdom - D.C. Thomson & Co. Ltd.

D.C. Thomson & Co. Ltd.
D.C. Thomson & Co. Ltd.
Verified Company
Dundee, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
DC Thomson

Closing Date: 19/03/2024

  • Dundee/Aberdeen/Glasgow/London
  • DC Thomson


To help DC Thomson become audience first, the Insight and Audience units were formed around 3 years ago - bringing together the component parts in understanding audience behaviour, motivations, purposes, and opportunities.

Our close colleagues in Audience work as data analysts, social media and search specialists and performance and brand marketing experts.


The Insight team concentrate on bringing to life our audience and understanding why, from their point of view, they are demonstrating the behaviours we can see from analysis of data.

We identify needs, understand audience perceptions, develop user mindsets, uncover pain points and feedback on how we might improve experience or better connect our brands and products with their needs.


In doing so, we work across many areas of the business, from understanding title audience wants and needs and working on their development, to supporting our content teams, user testing with prototypes built by our UX and digital product teams, and supporting market discovery for new opportunities.


Working for the DC Thomson Insight team, you will see the impact your insight can make in helping shape and driving the company towards its goals.


What will you be doing?

As a Senior Research Executive you will:

  • Plan, conduct and analyse, both quantitative and qualitative research projects, which help to facilitate understanding of audience characteristics, needs, wants and purposes and helping put that at the heart of plans for development of content, product, NPD, or strategy.
  • Assist in identifying clear objectives for each research project and selecting the optimal research methodology to deliver excellent and actionable insight findings.
  • Work together with project teams to provide clear, actionable research findings, reporting results in an easy to understand, constructive, persuasive manner by making the best use of insight story telling.
  • Work closely with stakeholders to embed your insight findings and encourage audience first decision making. This may include working across one or more of our Communities, including our Local news titles, Companionship magazines, lifestyle titles, and radio.
  • Work collaboratively with the data and audience development teams, to add to our understanding of content performance and role, adding user insight to behavioural analysis.
  • Be responsible for working with and maintaining activity across existing and prospective Insight communities/ panels.
  • Develop and maintain a high level of understanding and competency on key Insight tools
  • FlexMR, RAM, User Testing, Telmar etc.

Who are we looking for?

  • A hands on researcher with some experience across a variety of research methodologies including quantitative and qualitative areas, you will be used to working with senior researchers in project teams to complete projects as well as tackling solo assignments.
  • You'll enjoy looking into a variety of issues and speaking to people with a range of interests and then extracting the story from both insight and data and telling that story in an engaging and persuasive manner.
  • You will be someone with understanding of research participants as real people, whose lives and interests we are looking to clearly understand and be the champion to make their voices heard within the business.
  • You'll be naturally interested in news, current affairs and lifestyle content, both regional and national.
  • You'll be well organised, skilled in project management, a confident presenter and have an understanding of stakeholder requirements at the heart of research planning.

What else?

  • DC Thomson
Insight team have a hybrid flexible working pattern which means whether you are a home worker or someone who wishes to work within an office, when restrictions allow, we can accommodate this. We have offices across the country, with our head office in Dundee and offices in Aberdeen, Glasgow and London's Fleet Street.

  • This is a fulltime, permanent position, working 35 hours per week._ _The role presents the opportunity for hybrid working that will include a minimum 2 days per month in our Dundee office._ We offer a generous package including 34 days holiday, Health Cash Plan, Onsite Staff Gym, excellent Pension_, a competitive salary, and many more staff discounts and benefits._
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