Digital Marketing Manager - United Kingdom - Equip Outdoor Technologies

    Equip Outdoor Technologies
    Equip Outdoor Technologies United Kingdom

    11 hours ago

    Description


    Great opportunity to join our team as Digital Marketing Manager on a fixed term contract for up to 18 months.

    You will be responsible for planning, implementing, managing and monitoring the company's online paid media and SEO channels in order to increase brand awareness and drive our sales through wholesale and D2C.

    Working alongside multiple departments and stakeholders, the role of the Digital Marketing Manager is central to achieving marketing and DTC goals.

    Key Responsibilities of Digital Marketing Manager (including but not limited to):

    Work closely with the Head of eComm to define online paid media strategy and objectivesWork closely with the wider marketing team to build the seasonal paid DM comms plan; and in-season content to ensure consistent and channel appropriate messagingDevelop, design and implement SEO, paid social media, and display strategies aligned with business goals to drive brand awareness and sales globallyBe the SEO and online paid media expert within Equip and work alongside country teams to collaborate, teach and improve performance globallyManage the day to day running and optimisation of paid media channelsDefining the customer targeting strategy to achieve the business goalsRecommend growth and budget optimisation opportunitiesContinuous analysis of channel data to measure, report and optimise performance, and assesses against goals (ROI and KPIs)Work alongside the business to achieve its wider brand and campaign goals, so that DTC, retail and brand objectives are metManage the annual paid online channel budgeting, forecasting and raising of monthly purchase ordersProvide leadership and management to the Digital Marketing Assistant, including coaching, skill development and performance improvement.

    Manage any DM agenciesStay up to date with the latest technology and best practicesInterested? Keen to find out more? Click Apply for more details and to submit an application

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