Senior CRM Executive - London, United Kingdom - Fresha

Fresha
Fresha
Verified Company
London, United Kingdom

1 month ago

Tom O´Connor

Posted by:

Tom O´Connor

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Description

Role overview


Given our exciting and progressive growth plans, we're seeking a knowledgeable and dynamic
Senior CRM Executive to
support the strategy and delivery of our product marketing, plus
retention and reactivation of the Fresha Partner database, through our chosen CRM tool, Hubspot.


The role is
predominantly focused on a B2B audience (businesses using the Fresha software), however will soon
expand to include B2C (customers booking services with these partners).

This is a crucial role to ensure we are
maximising engagement and conversion at all stages of the partner lifecycle, plus utilising
best-practice across all Hubspot features to
generate the highest impact for our sales and marketing programs.


Responsibilities

  • You'll deliver our CRM strategy, efficiently managing campaigns and communicating with wider teams to deliver projects in a timely manner.
  • You'll work closely with the Head of CRM to define better ways of delivering CRM, including processes, automation and best practices.
  • You'll build and optimise our automated campaigns, driving partner success across their lifecycle with Fresha
  • You'll own campaign reporting, identifying areas of opportunity and optimise campaigns to drive performance.
  • You'll work closely with brand, product, localisation and the marketing team to deliver quality communications to our Fresha partners.
  • You'll work closely with our social team to align crosschannel messaging.
  • You'll work with sales and analytics to maintain and report on our sales pipeline, driving growth through converting leads to active Fresha partners
  • From newsletters to product marketing, tactical campaigns to marketing automation you will be responsible for leveraging the Fresha database to its maximum potential.
  • You'll be responsible for delivering CRM bestpractice, upholding policies and processes, identifying issues and taking corrective action.
  • You'll measure and evaluate CRM data to determine the effectiveness of our campaigns

Requirements:


Skills, experience & qualifications required

  • Experience of working in a B2B environment is desirable, but not essential.
  • A growth mindset someone who is resourceful, enjoys finding solutions, removes barriers, thrives in a fastpaced environment and takes ownership.
  • Ability to simplify: break work and problems down into manageable pieces; convey, receive and interpret ideas, present tailored information to a diverse range of audiences, and influence decisions.
  • Ability to work effectively in a fastpaced environment requiring new perspectives and with multiple competing deadlines.
  • Experience with online marketplaces or SaaS platforms (desirable, but not essential).
  • Bachelor's degree in Business, Marketing or related degree.

Benefits

Inclusive workforce
At Fresha, creating a culture where individuals of all backgrounds feel comfortable matters.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.


If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.


About Fresha

Fresha is the world's largest and top-rated booking platform for Beauty and Wellness trusted by millions of consumers worldwide.

It is used by 80,000+ businesses and 300,000+ professionals worldwide, who book over 20 million appointments per month.

Fresha is headquartered in London, United Kingdom with global offices located in New York City, Vancouver, Sydney, Dublin, Amsterdam, and Warsaw.

The company raised $185M in venture capital funding to date from leading institutional investors.


Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with its intuitive free business software and financial technology solutions.


Our ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.


The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.

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