Pr Assistant - London, United Kingdom - ASOS

ASOS

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description

We're ASOS. We blend our flair for fashion with our love of cutting
- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too.

At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work.

We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.

We're on a mission to increase brand heat and establish ASOS as the place to go for new trends. Content management isn't something we just do. It's at the very centre of all our marketing activity and our product design. We're a highly ambitious, energetic and results driven team with a very clear goal.

This is a great opportunity for a PR assistant to be part of building an ASOS brand that excites and engages our consumer base.

Job Description:

About the Role
You will play a huge part in ensuring ASOS's consumer facing PR is best in class.

With a totally refreshed approach, you'll be a key player in defining how ASOS works with core media in the content and event spaces.

This is to raise awareness of ASOS across new touchpoints and elevate our brand on our various channels for our customers in all territories.

The PR assistant will work across multiple projects, but with a primary focus on support all remits of admin related to media relationship building, press activity, and brand briefs that serve growth through excellent, engaging brand content that resonates with fashion loving 20 somethings.

You'll support administration of a consumer media roster (which includes VIP contacts), that you will service end to end, from facilitating media placement planning and requests, gifting, hosting at press events, showroom management and supporting on PR campaign fulfilment.

You will additionally contribute to conceptualising and executing creative and impactful event activations that inspire brand connection and engagement.

It will be part of your responsibility to ensure that our core media and talent audiences are obsessed with ASOS, have a great experience working with us, and always want to do more.

What You'll Be Doing

Support senior team in executing the development and rollout of ASOS's newly reimagined global PR and talent strategy.
Relationship management working with a broad remit of industry contacts, ranging across but not limited to, media contacts, stylists, talent agents and internal stakeholders to always ensure our external content approach is in line with our target audience.
Support senior team with concepting and executing creative and impactful PR led event activations (including press trips) that inspire connections and engagement between our brand and our key press and talent contacts.
Facilitate all admin related to servicing media requests that are relevant for the ASOS consumer.
Support senior team on concepting fun and engaging PR activity, campaign execution and post campaign reporting.
Support senior team with building a credible and culturally relevant VIP roster that can be engaged for ad hoc projects, media ops, dressing and event opportunities.
Admin management of the ASOS press showroom to facilitate relationship building, product loans and seeding, events, and content servicing from a designated inhouse space.
Support communication and associated admin of ASOS new launches and product messaging, ensuring this is best in class, and proactively serviced to media across the fashion and beauty space to align to key business marketing initiatives.
Liaising with peer level and above across the business and externally to ensure proactive and effective delivery of department / function related processes and project briefs.
Support senior team with post campaign business reporting on PR and talent led activations that support wider marketing function.
Support senior team with budget related admin.
Be a constant champion for PR and talent in the business with one eye on what our competitors are doing.

Qualifications:

Who We'd Like to Meet

An enthusiastic team player with a genuine obsession for all things content related, especially in the remit of digital and print media and social media spaces.
Existing knowledge and relationships and contacts within the fashion and beauty media landscape, VIP, and talent space.
Experience working directly with fashion and / or beauty media and influencers across a spectrum of project briefs related to organic brand placement.
A good level of understanding of the media and social media landscapes. Particularly UK based fashion and beauty media, Instagram, Tik