Social & Community Executive - London, United Kingdom - Informa Markets

Informa Markets

Verified Company

London, United Kingdom

4 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description

The Design Portfolio consists of the UK Leading Interior Design show for professionals - Decorex, along the key event for the retail kitchen, bedroom and bathroom industry - kbb Birmingham.

Both events and portfolios have a strong online community with thousands of followers across their social platform with strong engagement from key influencers across all industries.

Working in partnerships with the wider marketing and digital teams, the Social & Community Executive's primary focus will be to continue to cultivate and grow these online communities, owning and managing the social channels to help the events achieve their OKR's and Business goals, ensuring these brands remain the leading authorities of their industries will continue to innovate and test, using data to drive decisions and strategies.

Social Media

Overall responsibility for growing social channel audience and audience engagement
Daily management of social accounts for events and news site across Facebook, Instagram, Twitter, Linkedin
Lead testing campaigns on new to market channels including Pinterest and Tiktok
Plan and execute the organic social media schedule across all social channels for events and products
Report monthly on performance of social channels against OKR's set
Complete regular sector social listening alongside keyword research and search volumes to feed into social strategy and feedback on sentiment
Support digital marketing executives and Marketing leads with paid for social campaigns
Plan customer journey, feeding into advert landing page design and content
Plan and execute testing campaigns across channels
Devise and manage onsite social and content plans

Advocacy

Overall responsible for engaging with advocates through Gleanin / InGo across the channels to encourage higher engagement / advocacy rates
Plan and coordinate comarketing campaigns across social with speakers, ambassadors and industry influencers
Support marketing leads in visitor advocacy campaigns
Identify influencers + incorporate them in social strategy

Partnerships & Content

Devise organic lead gen campaigns to grow 1st party data collaborating with event, sales and brand marketing team
Repurpose content from news platforms and reports generated by event and marketing teams
In addition to repurposing content from media partners, where relevant
Report on campaign measurement for post event reports and present to team
Collaborate with marketing team to delivery social media aspects of media partnerships

Ideas and Innovations

Ensure best practice is consistent across channels
Keep up to date on latest platform algorithm changes and innovations and amend campaigns as needed
Explore AI opportunities across social channels
Working with designers, manage artwork production for social posts and content

Qualifications Who are you?**- Passionate about marketing with an analytical mind

Data Driven
Strong experience on social media channels
Confident behind and in front of camera
Results and data driven
Unquenchable appetite to learn and develop
Great team player and communicator
Strong attention to detail
Excellent copywriting skills
Previous experience of using design tools. E.G. Canva, Photoshop
Excited to travel internationally to shows
Happy to join your team in the London office

Additional Information Who are we?**We are proud to be recognised as one of the UK's Top 50 Best Places to Work in the Glassdoor Employees' Choice Awards 2024.

Our marketing team is a diverse and welcoming group. We love marketing and we are constantly testing, developing and innovating in our approach.

You'll be joining a fun and inclusive team who are eager to learn and constantly improve what we do.

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions.

What's in it for you?

You are entitled to 25 days' paid holiday per year pro rata, increasing to 27 days after 2 years' service, as well as bank holidays
Balanced working, flexible working hours
Volunteering days
Season ticket loan
Cycle2work
Eye care vouchers
Childcare vouchers
Healthy Lifestyle subsidy/ Mental wellbeing support
Money purchased pension scheme & life assurance
ShareMatch Scheme, Informa's colleagues Share incentive plan matches every share purchased with two free shares

Learning & Development

Our Learning team supports yearround development with facetoface training, access to Linkedin Learning.
Long term career development opportunities
AllInforma Colleague run networks for Diversity and Inclusion
Inspired Sustainable Develop