Head of Savings Marketing - London, United Kingdom - Belmont Green Finance Limited

Belmont Green Finance Limited

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

About us

More than ever before, borrowers need a lender that will react and respond when they are faced with financial complexity.

Vida is the mortgage lending specialist with a clear focus on helping more customers in their home ownership journey, unravelling complex situations, and making the process clear and simple.

Working exclusively with expert intermediary partners, Vida combines cutting-edge technology with skilled and caring people to deliver an efficient and differentiated customer experience.

With over 11,000 customers we have lent over £2.1bn since our launch in 2015, but we want to do more.

By continuing to invest in technology, people, and process to ensure we deliver a market leading proposition that helps more people with a wider range of home buying needs.

We are flexible and efficient; we cut through complexity and never accept second best.

At Vida, we always keep our promises, what you see is what you get, and it will never change. Put simply, Vida helps those who are typically ignored by high street banks to get life moving.

With three offices in Egham, London, and Skipton, we bring teams together regularly to collaborate but empower our colleagues to have more choice around when and where they work on the days they are not in the office, with colleagues working remotely in various locations across the UK.

Our Values

Our values lie at the heart of everything we do and provide a frame of reference for the behaviour we expect to see in our people every day.

Refreshed in 2020, we look for these qualities when hiring new talent into the organisation, and they underpin our approach to personal development and performance management for all our people.

We are:

Visionary:

We innovate and break old habits, thinking big and pushing boundaries together as one team.

Inclusive - We value each other's differences and work to see people for who they really are.

Dynamic - We are flexible and fast, cutting through complexity and never accepting second best.

Authentic - We are honest and genuine, what you see is what you get.

Role main purpose:

Vida are at the beginning of the journey to launch a new retail savings brand in the UK.

This is a rare opportunity to shape a new savings brand and lead on the development of best in class marketing and digital strategy in support of the business.

The Head of Savings Marketing's primary responsibility will be to own and drive the marketing and digital strategy.

As a key member of the Marketing Leadership team, the role holder will build the marketing, digital and communications resources and plans required in preparation for the launch of the savings proposition and own the ongoing savings marketing activity post launch in support of the business plan.

As Subject Matter Expert, the HoSM will nurture and strengthen relationships with key outsourced partners to ensure effective implementation o the savings marketing strategy.

The HoSM will also be responsible for cultivating valuable partnerships with lead generation partners such as aggregators and affiliated and optimising arrangements to drive effective acquisitions.

Key Responsibilities

Establish the Savings brand and associated collateral.
Develop a strong understanding of Vida's business model to guarantee alignment across all business areas.
Initiate the development and implementation of an effective Savings Marketing and Digital plan to support the business plan.
Develop a new website and app in partnership with key outsourced partners.
Build a communications and content strategy in support of the wider Savings Marketing plan.
Determine an efficient acquisition strategy to support the introduction and growth of the Savings Business.
Design and employ robust inlife client communications to acquire, retain and increase customer value.
Propose and distribute successful marketing campaigns.
Build internal stakeholder relationships to ensure effective delivery of the Savings Marketing plan.
Utilise internal and external data to drive an insightled marketing development strategy.
Become the Savings Marketing Subject Matter Expert
Maintain the highest standard of integrity in all business relationships.

Requirements:

An expert in marketing, communications and digital delivery within a regulated business.
Previous ownership of a Savings Marketing strategy including; brochureware content, introducer relations, customer acquisition/CPA, Omni channel marketing (PESO), PR, communications, customer collateral, campaign management and inlife customer engagement.
Ideally familiarity with whitelabel online savings solutions.
Prior experience successfully cultivating relationships with lead generation partners including aggregators.
Strong understanding of FCA regulation and the principles of Consumer Duty.

Our Culture
As an equal opportunities employer, Belmont Green and Vida are committed to the equal treatment of