Head of Growth Marketing - London, United Kingdom - Informa Connect

Informa Connect

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description

EBD Group's overriding mission is to help collaborations get started across the life sciences value chain. Our range of partnering conferences has grown to become the largest and most productive conference platform in the industry.

Each one of our landmark events held in key life sciences markets around the world is powered by our state-of-the-art partnering software, partneringONE, that enables delegates to efficiently identify and engage with new opportunities via one-to-one meetings.

Today our events (BIO-Europe, BIO-Europe Spring, BioPharm America, Biotech Showcase, China Showcase, Digital Medicine & Medtech Showcase, ChinaBio Partnering Forum, Rare Disease Innovation and Partnering Summit, and BioEquity Europe) annually attract more than 15,000 senior life sciences executives who engage in over 50,000 one-to-one partnering meetings.

These vital one-to-one engagements are the wellspring of deals that drive innovation in our industry.

Job Description:

JOB PURPOSE:

The Head of Marketing for PartneringOne Plus will drive the launch and aggressive revenue growth for the Partnering One Plus solution by directing all online and traditional marketing initiatives in a collaborative and entrepreneurial environment.

In the first six months the successful scaleup and launch of the SaaS product will be the main focus of the role.

Following the launch the focus of this role will be to create and sustain awareness and demand, while delivering enablement and support to a direct sales team.

The role includes creation and delivery of a multi-channel marketing strategy that will encompass content marketing, SEO and customer engagement.

Reporting to the VP of Marketing of Life Sciences, the role will have overall strategic and tactical marketing responsibility for this key product.

We are looking for a growth marketer who can take this line of business from launch to $20 million in renewing subscriptions in five years.

JOB FUNCTION
**_
Marketing Strategy and Analysis (20%)_**- Work with the VP Marketing, Product Lead, Commercial Lead and overall Business Lead (P&L holder) to develop marketing strategies and associated tactics that support revenue goals

Create multichannel plan for product launch and manage the integration and delivery of this plan
Ensure marketing strategy is informed by robust analysis of marketing performance by implementing framework and culture of metrics. Create and employ marketing analytics to drive performance improvements, including Google Analytics, Attribution Reporting and Audience Segmentation Analysis

_ Messaging, Brand Management and Awareness (10%) _

Develop and maintain relevant and detailed marketing personas through customer research and validation
Be the champion of the brand and ensure consistency in delivery, including look and feel, value proposition and messaging pillars
Directing and managing agency relationships, where appropriate
Manage the product promotional web site
Support UX/UI and Product Development teams on design and communications needs

_ Content Marketing (20%)_

Develop the content marketing and community engagement strategy
Direct, and contribute to, the creation of marketing content
Manage execution of amplification campaigns and community engagement tactics
Develop event strategies including webinars and tradeshows
Direct supporting design and procurement activities

_ Demand Generation and Sales Enablement (10%)_

Create innovative and highperforming lead generation programs focused on specific target markets/personas, with a heavy focus on developing inbound marketing through content marketing and SEO/SEM
Create engaging and dynamic sales enablement resources, including pitch decks, collateral and online resources.

_ Customer Engagement and Retention (20%)_

Develop customer marketing programs, including reengagement series and retention marketing
Support renewal campaigns and other outcomes of the customer success and engagement teams
Support engagement with the User Steering Committee through communications and live / digital workshops

_ Marketing Management (15%)_

Manage a small team of marketing professionals
Collaborate actively with key stakeholders including Head of Customer Success, Head of Sales and Product Owner

_ Other (5%)_

Maintain knowledge of new marketing technology tools, lead generation, content marketing and analytic best practice techniques.
Attend conferences as required to support sales and marketing objectives.
Manage ad hoc projects as required by the business.

KEY METRICS:

Annual lead generation goals which are derived from and driving the company's revenue goals and objectives

Qualifications:

To do well in this role you will need to be a dynamic and growth focused marketer with a broad understanding of digital marketing techniques

Specifically we require: