Product Marketing Executive 022698 - London, United Kingdom - Playtech

Playtech

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description

Playtech designs, builds and operates industry leading technology for over 180 of the world's best-known betting and gaming brands. The systems and games that we build help these brands understand, engage and protect their customers more effectively.

Playtech delivers business intelligence-driven gambling software, services, content and platform technology across the industry's most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker.

It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE.

Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain.

Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries.

Today, Playtech has over 7,000 employees working across 26 locations worldwide.

To support them and the brands we work for, we have a growing communications and marketing team based in London as well as other countries around the world.

We are now seeking to add to that team by bringing in a Product Marketing Executive to support Playtech's growth and tell our story better to our customers, stakeholders, and employees.

Job Description:

Responsibilities

Managing and implementing marketing for the SAAS partner programme, ensuring smooth onboarding campaigns and partner promotion campaigns
Managing marketing requests from customers and supporting their B2C marketing campaigns around our games and products
Managing brand approval submissions from customers and ensuring they are aligned to IP owners' approved brand guidelines
Managing the schedule of the marketing kits for game releases and ensuring quality control of the game packs
Managing the production of game sheets to promote our upcoming releases
Managing the execution of merchandise campaigns to promote our upcoming game releases. Working with external brand IP owners (Warner Bros Discovery, Sony Pictures, AMC etc.) and suppliers to ensure fulfilment of the merchandise campaigns
Working closely with the brand IP team to assist in producing the marketing collateral used to pitch Playtech as a partner
Managing the production of the quarterly content roadmaps
Managing and executing the updates across our customer platforms
PlaytechOne (game demo site) and Marketplace (game configuration and client area)
Managing regular updates to the centralised Playtech sales presentation, especially prior to key trade show events
Accurate analytical skills for evaluating and discovering effective marketing strategies
Provide full admin and operational support
Collaboratively work with comms team to use social media channels for product marketing campaigns
Report and manage activity against the plan and Key Performance Indicators (KPIs) postcampaign reports to demonstrate effectiveness
Assist in copywriting and proofreading for marketing collateral
Basic graphical updates and amends on an adhoc basis (training will be provided)
Assist with Live Casino product marketing campaigns

Qualifications:

Excellent attention to detail
Willingness to learn and get involved
Innovation and developing new ideas through collaboration
Executing and driving the successful implementation of creative ideas
Experience in product marketing and marketing communications across a broad spectrum of channels
Ability to build relationships with internal and external stakeholders
Selfmotivated and organised with ability to manage and prioritise multiple projects simultaneously
Strong organisational, written and verbal skills
Accurate analytical skills for evaluating and discovering effective marketing strategies
Strong interpersonal skills with a challenging and persuasive manner, to win and maintain the respect of colleagues across the business at all levels
Motivational and effective team member who can easily work as part of a global team to deliver shared goals
Strong negotiation and influencing skills

Education / Experience