Global Email Marketing Specialist - London, United Kingdom - Boston Consulting Group

Boston Consulting Group

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

WHAT YOU'LL DO:

YOU'RE GOOD AT:

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Performance Analysis:Monitor and analyze campaign performance using metrics such as open rates, click-through rates, engagement-over-time, and read-rates. Use insights to refine strategies and improve future campaigns.
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Collaboration:Work closely with other marketing team members, including content creators, graphic designers, and digital marketers, to ensure a cohesive and integrated approach to marketing campaigns.

YOU BRING (EXPERIENCE & QUALIFICATIONS):

Bachelor's degree in marketing, communications, or a related field.
Proficiency in analytics tools (e.g., Tableau, Power BI, Google Analytics) and Excel.
Excellent written communication and copywriting skills.
Ability to analyze data and provide insights.
Creative thinking with attention to detail.
Strong project management skills, with the ability to manage multiple projects simultaneously.
Experience working with stakeholders across geographies.
Knowledge of SEO/SEM and general digital marketing practices is preferred.

YOU'LL WORK WITH:

BCG's marketing team drives the firm's reputation as a thought leader.

We work to strengthen and protect BCG's brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.